Popular Honeymoon Vacationing Spots and the Role of Marketing

Michele Spilberg

Honeymoons are a large part of the wedding experience. However, "hot" honeymoon locations have changed over the decades. Niagara Falls offered a significant number of honeymooners a great place to get away, especially between the 1950's to early '70's. Hawaii began to take over and following Hawaii came Caribbean Islands such as Jamaica. Presently, the most popular honeymoon spot for Americans is Disneyworld. What makes these spots popular? Is it the number of people who go there who begin to popularize the locations or is it marketing done by each location?

A number of factors play into popularizing a spot, especially marketing. Niagara Falls is no exception. As one of the most famous honeymoon locations, even popularized and marketed in films such as Niagara and Superman, Niagara Falls has attempted to maintain its reputation for love. Today, though not nearly as popular as it used to be for honeymooners, a wedding chapel at the Radisson Inn in Niagara Falls, NY provides services for marriage including specialty marriages-in a helicopter over the falls, on a train, or whatever you would like-all at a fee much less than what the average wedding costs today.

The Niagara Falls, NY home page offers the visitor a number of topics to choose from, such as tourism or events, to provide the visitor with as much information as possible about the area. To market the wedding chapel the visitor will find the Niagara Wedding Chapel listed under "attractions." To further market the romantic idea of getting married in Niagara Falls the phone number listed is (800) 785-LOVE.

A brochure from the chapel relates all the information you will need to either get married or renew your vows at the chapel. Niagara Falls is definitely continuing to market the idea of romance and love that was once dominate in the city. The Falls used to provide young lovers with the opportunity to blend into the crowd. When honeymooners predominated the visitor population in the past, honeymooners were all trying to do the same thing, some speculate. Blend into a crowd and not be noticed. They wanted to be insignificant to everyone but each other. As tourists and families began increasing in numbers, honeymooners could no longer do this and the honeymooners found other private resorts to be "alone." Niagara Falls now markets the appeal of the Falls themselves for couples to find romance and love.