Themes

Papers have been categorized based on the following themes:

• Cross Cultural Comparisons - How Global Ads are Localized
• Cigarette Smoking and Women - Marlboro Gender Symbolism
• Government Restrictions, Health Issues and Anti-Smoking Campaigns
• Advertising Imagery and Consumer Perception
• How Advertisers Target Certain Audiences and Markets



• The Papers

• Marlboro/Coke: Localizing Global Marketing Campaigns
  By Katie Hotra
  
  
• Beyond the Marlboro Man: A Cross Cultural Perspective on the Marlboro Campaign
  By Cameo Voltz
  
  
• Market Strategies: Sales-promotion in Latin America
  By Colleen Veliz 

• Women in Marlboro Advertisements
  By Laura Caplan
  
  
• Taking advantage of political opportunity: How major cigarette companies capitalized on historical events to sell cigarettes to women
  By Alison L. Martinez
  
  
• The Imagery, Fantasy, and Symbolism of the Marlboro Man
  By Jessica Jaffe
  
  
• Images of Female Smokers in Cigarette Advertising
  By Liz F. Kay
  

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• The Appealing Nature of Tobacco Ads and Attempts by Anti-Smoking Campaigns to Combat These Beliefs
  By Laila Ibrahim
  
  
• Safer Cigarettes?: Cigarette and Anti-Smoking Industries' Response to Smoking Health Claims
  By Eric Harper and Alexa Nasta
  
  
• The Implications of Smoking Hazards on Cigarette Advertising
  By Jessica Savage
  
  
• The Tobacco Industry VS the Anti-Tobacco Movement and its Effects on Tobacco Consumption
  By Lyle Ihmann

• The Imagery, Fantasy, and Symbolism of the Marlboro Man
  By Jessica Jaffe
  
  
• The Marlboro Man & The American Worker: The Cigarette As A Gateway To Freedom
  By Eric Rosenthal
  
  
• The Social Image of Marlboro
  By Julia Vasiliauskas
  
  
• Fitting into the Box: The Significance of Branding and Disparity in Image Perception
  By Claire Heath
  
  
• The Status Value of Cigarettes
  By Ben Skoch
  

• Cigarette Advertising and Its Effects on Children
  By Sarah Hammer
  
  
• The Social Image of Marlboro
  By Julia Vasiliauskas
  
  
• Women in Marlboro Advertisements
  By Laura Caplan
  
  
• Taking advantage of political opportunity: How major cigarette companies capitalized on historical events to sell cigarettes to women
  By Alison L. Martinez
  
  
• Marlboro/Coke: Localizing Global Marketing Campaigns
  By Katie Hotra
  
  
• Market Strategies: Sales-promotion in Latin America
  By Colleen Veliz 
  

• Women in Marlboro Advertisements
  By Laura Caplan
  
  
• Safer Cigarettes?: Cigarette and Anti-Smoking Industries' Response to Smoking Health Claims
  By Eric Harper and Alexa
  
  
• Cigarette Advertising and Its Effects on Children
  By Sarah Hammer
  
  
• Fitting into the Box: The Significance of Branding and Disparity in Image Perception
  By Claire Heath
  
  
• Marlboro/Coke: Localizing Global Marketing Campaigns
  By Katie Hotra
  
  
• The Appealing Nature of Tobacco Ads and Attempts by Anti-Smoking Campaigns to Combat These Beliefs
  By Laila Ibrahim
  
  
• The Tobacco Industry VS the Anti-Tobacco Movement and its Effects on Tobacco Consumption
  By Lyle Ihmann
  
  
• The Imagery, Fantasy, and Symbolism of the Marlboro Man
  By Jessica Jaffe
  
  
• Images of Female Smokers in Cigarette Advertising
  By Liz F. Kay
  
  
• Celebrity-Endorsed Cigarettes: A Synopsis
  By Neil Larson
  
  
• Taking advantage of political opportunity: How major cigarette companies capitalized on historical events to sell cigarettes to women
  By Alison L. Martinez
  
  
• The Marlboro Man & The American Worker: The Cigarette As A Gateway To Freedom
  By Eric Rosenthal
  
  
• The Implications of Smoking Hazards on Cigarette Advertising
  By Jessica Savage
  
  
• The Status Value of Cigarettes
  By Ben Skoch
  
  
• The Social Image of Marlboro
  By Julia Vasiliauskas
  
  
• Market Strategies: Sales-promotion in Latin America
  By Colleen Veliz 
  
  
• Beyond the Marlboro Man: A Cross Cultural Perspective on the Marlboro Campaign
  By Cameo Voltz