Maryann McCabe Senior Lecturer Office: Lattimore 440, Telephone: (585) 248-3462 E-mail: mmccab2@mail.rochester.edu Office Hours: Thursday 2-3 pm (fall), Friday 4-5 pm (spring) CV | Courses | Publications | Research

RESEARCH

I am an applied anthropologist interested in market ethnography, material culture, community revitalization, social justice, and sustainability. Working at the juncture of anthropology and business as the founder and principal of a market research consultancy, I have been interested in how start-up and established enterprises bring products and services to the market. My interest is based on ‘brands as cultural beings’, the principle that developing and marketing products should not start with the worldview of corporate strategists but rather with the needs and values of consumers.

Because I am concerned about community and social justice, I work with students in partnership with local organizations to help residents in the process of revitalizing their neighborhoods. Most recently we engaged in research projects with the Rochester Public Market to enhance its positioning in the region and with Rochester Roots to launch a farmer’s market selling organic produce grown in one of the city’s poorer neighborhoods. My interest in sustainability relates to both agriculture and transportation in terms of human decision-making and its impact on society and the environment.

For information about scholar-practitioners in anthropology, contact:

• National Association for the Practice of Anthropology (NAPA)
  (NAPA is a Section of the American Anthropological Association)
  
  
• Society for Applied Anthropology

Last modified: Wednesday, 18-Jul-2007 16:17:21 EDT