PhD, Anthropology, Thesis: Decisions You Don’t Sleep With: State Intervention in the Lives of Sexually Abused Children and Their Families, New York University, 1981
MA, Anthropology, New York University, 1974
BA, Anthropology, The George Washington University, 1969
I am an applied anthropologist interested in market ethnography, material culture, community revitalization, social justice, and sustainability. Working at the juncture of anthropology and business as the founder and principal of a market research consultancy, I have been interested in how start-up and established enterprises bring products and services to the market. My interest is based on ‘brands as cultural beings’, the principle that developing and marketing products should not start with the worldview of corporate strategists but rather with the needs and values of consumers.
Because I am concerned about community and social justice, I work with students in partnership with local organizations to help residents in the process of revitalizing their neighborhoods. Most recently we engaged in research projects with the Rochester Public Market to enhance its positioning in the region and with Rochester Roots to launch a farmer’s market selling organic produce grown in one of the city’s poorer neighborhoods. My interest in sustainability relates to both agriculture and transportation in terms of human decision-making and its impact on society and the environment.
For information about scholar-practitioners in anthropology, contact:
- National Association for the Practice of Anthropology (NAPA)
- Society for Applied Anthropology
Courses Offered (subject to change)
- ANT 227: Local and Global Market Research
- ANT 280K: Entrepreneurship & Sustainable Transportation
- ANT 281K: Solving UR's Enviro-Footprint
- 2014 (forthcoming). Configuring family, kinship and natural cosmology: Branding pet food. In Handbook of Business Anthropology, ed. Patricia L. Sunderland and Rita M. Denny. Walnut Creek, CA: Left Coast Press
- 2013 360 on method. Journal of Business Anthropology 2(2): 155-161
- 2013 Creativity and cooking: Motherhood, agency and social change in everyday life. Journal of Consumer Culture. McCabe, Maryann and Timohty de Waal Malefyt. Online First, June 25, 2013. doi:10.1177/1469540513493202
- 2012 "Vitamin Practices and Ideologies of Health and the Body". Maryann MaCabe and Antonella Fabri. International Journal of Business Anthropology 3(1) 39-61.
- 2011 "Postscript: Business Anthropology, the Future, and Pursuit of Theoretical Directions" In R. Tian, D. Zhou and A. Marrewijk (Eds.), Advanced Readings in Business Anthropology. Toronto:North American Business Press.
- 2011 "An Anthropological Approach to Ignite Traditional Focus Groups - A Review of Refocusing Focus Groups ". International Journal of Business Anthropology 2(1): 136-137.
- 2010 "Brands, Interactivity and Contested Fields: Exploring Production and Consumption in Cadillac and Infiniti Automobile Advertising Campaigns". Maryann McCabe and Timothy de Waal Malefyt. Human Organization 69(3): 353-262.
- 2005 Book Review. "Getting Started in Marketing Ethnography". QRCA Views 4(1):82-3.
- 2004 “Strengthening Pedagogy and Praxis in Cultural Anthropology and Service Learning: Insights from Postcolonialism.” Michigan Journal of Community Service Learning 10(3): 16-30.
- 1988 Child Sexual Abuse Curriculum for Social Workers, Module II. Denver: American Humane Association.
- 1987 Use of Anatomical Dolls to Interview Sexually Abused Children (Maryann McCabe and Patrick Tooman). New York: Cornell University.
- 1986 “Child Neglect: A Research View.” In M. McCabe et. al. (Eds.), Child Abuse and Neglect. New York: Goldner Press.
- 1985 “Dynamics of Child Sexual Abuse” and “Coordinated Intervention in Child Sexual Abuse Cases.” In M. McCabe and R. Cohen (Eds.), Sexual Abuse of Children. New York: Goldner Press.
- 1984 Sexual Abuse Trainer’s Manual (M. McCabe et. al.) New York: Cornell University.
Professor McCabe received her Ph.D. and M.A. from New York University and her B.A. from The George Washington University. Before coming to the University of Rochester, she worked for the New York State Department of Social Services as Director of the Child Sexual Abuse Program. She has conducted fieldwork on child sexual abuse in New York City where her research was supported by the National Institute of Mental Health. In partnership with Cornell University, she developed a multi-disciplinary training program for professionals who intervene in cases of child sexual abuse.
At the University of Rochester, Professor McCabe works with students as a member of the Kauffman Entrepreneurial Year (KEY) Review Board.