Edinburgh—Courses

Participants normally attend classes two days each week and are at the internship placement three to four days. Participants may take courses at Edinburgh Napier University in the Faculty of Health, Life, and Social Science; Business School; Faculty of Engineering, Computing, and Creative Industries. Below is a list of some of the courses offered. A complete listing of courses can be found on the Napier website: http://www.modules.napier.ac.uk/

Business

Entrepreneurship & Innovation—4 credits
FALL ONLY. The course covers the following: Who is an entrepreneur?; Theories of entrepreneurship; Motivations for starting a business; Personal characteristics of an entrepreneur; Ethnic minority issues in entrepreneurship; Role and importance of the entrepreneur in Scotland; Differences between larger and smaller enterprises; Role of smaller companies; Start-up issues: Idea generation, Opportunities, Support, Entry, Planning; Issues in family businesses; Setting up in Scotland - the business scene and support; What are creativity, innovation and enterprise in an organisational context?; The characteristics of an innovative organisation, and how to create an appropriate climate for creative individuals and groups to work in.
Innovation Creativity & Enterprise—4 credits
The course explores the following: What are creativity, innovation and enterprise in an organisational context?; Their role in change; The barriers that can exist and strategies to overcome them; The different approaches to problem solving - principles and frameworks; The range of tools and techniques that can be used to foster creativity; The characteristics of an innovative organisation, and how to create an appropriate climate for creative individuals and groups to work in; Practical approaches to managing the innovation process.
Marketing & Society—4 credits
FALL ONLY. The course explores the following: Critical Marketing Thinking; Marketing Institution; Culture & Consumption; Marketing Semiotics; Gender & Consumption; Consumer Socialisation; Advertising Language; Postmodern Marketing and Societal Marketing.
Marketing Communications Tools—4 credits
SPRING ONLY. The course covers the following: Marketing communications mix and marketing communications plan; Communications theory: Buyer behaviour: Sales management; Advertising; Sales promotion; Direct marketing; P.R. and sponsorship; Internet as a communication tool; Evaluation of communication campaigns.
Starting a New Business—4 credits
The course explores the following: Entrepreneurs, business and you; Ideas generation; Researching the market; Resourcing the business; Positioning the business; Cash & financial planning; Selling the idea and presentation skills.

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Communication

Advanced Presentation—4 credits
FALL ONLY. The course covers: Delivering oral presentations in a variety of simulated situations to a professional standard; Preparing and delivering group presentations; Utilising PowerPoint to anchor the verbal delivery, rhetoric, visual integration, theoretical discourse.

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Culture and Society

20th Century Scottish Society—4 credits
SPRING ONLY. The course covers: The Languages of Scotland; Scotland the Brand: Tourism & Heritage; Sport & National Identity; Urban Decay & Regeneration; The Scots Abroad; The Politics of Devolution; Old & New Immigration; Rural Scotland; Women & Scottish Society; Labourism; Reporting Scotland: Media & film; National Identity.
Comparative Societies—4 credits
SPRING ONLY. The course explores the following: The sociological context - theories of development, modernisation theory, under-development theory, world systems theory, articulation of modes of production & globalisation. National contexts - the primacy of local/regional cultures and class relations in conditioning accumulation and development. The following sylabi are indicative only: Comparative analysis a) the development of capitalism in Britain b) the development of capitalism in Scandinavia c) the development of socialism in Eastern Europe d) the development of capitalism in Japan. In addition students will be able to focus, if they wish, upon a particular society of their choosing - in consultation with the module leader.
Cultural Studies: Theory into Practice—4 credits
SPRING ONLY. Course description to come.
Information, Communication & Society—4 credits
SPRING ONLY. The course explores the following: The nature of information; The communication of information in modern societies; New and emerging technologies and their convergence; Information society concepts and critiques; Growth of the information economy including telework and the `dot com' phenomenon; The debates surrounding information age issues such as access and the surveillance state; Information policy and the role of the state; Impacts of ICTs on media professionals; The global dimension; Technological and social forecasting.
Introduction to Film History—4 credits
SPRING ONLY. The module will examine the diversity of early cinema; the plural developments in narrative and representational styles following the medium's first decade; the rise of art cinemas the 1920s, especially German expressionism; Soviet constructivism and French surrealism; the introduction of sound, and a variety of other cinema movements, including cinéma vérité, neorealism, the French New Wave and New German Cinema. Key directors considered include De Sica, Kurosawa, Godard, Bergman, Renoir, Hitchcock, Lang and Eisenstein.
Literature, Media & Culture—4 credits
FALL ONLY. Indicative content for three sessions could include: one session devoted to Frankenstein in text and film; one session devoted to the detective genre in text and film; and one session devoted to comic books and filmed cartoons. Students will engage with issues of genre, adaptation, and cultural significance in each session.
Media Regulation—4 credits
FALL ONLY. The course covers: Media ownership, control, regulation, operation, structures and organisation. The origins, history, power, policies and practices of regulatory authorities e.g. Advertising Standards Authority, British Board of Film Classification, Press Complaints Commission, Ofcom, BBC. The role of Government Departments. Effective use of directed study time will include, inter alia accessing various web sites e.g. those of various regulatory authorities.
Modern Scottish History 1707 - 1914—4 credits
FALL ONLY. The course explores the following: The causes and consequences of the 1707 Act of Union; The rise and fall of Scottish Jacobitism, 1688-1750; The Scottish Enlightenment; Political management & Scottish Economic Performance, 1707-1850; Thomas Chalmers & the 1843 Disruption; Chartism; Scottish Urbanisation & Industrialisation; Highland Society: Clearance, Emigration and Land Reform; The Scots Abroad; Irish Immigration; Scottish literature; The Liberal ascendancy in Scotland before 1914 and the rise of Labour; Unionist Nationalism, Empire, Britishness & Scottish identity.
Modernity & Modernism—4 credits
FALL ONLY. This module examines questions raised by Modernity and the concept of Modernism. It provides an understanding of the formal, institutional and historical determinations of creative arts practice and discusses questions of meaning, use and effect. Thus it is concerned not only with questions of history, but theories, methodologies and discourses of visual culture. The first part of it introduces theoretical concepts that have shaped debates within photographic practice. In contradistinction to hermetic categorisation or linear chronologies, usually presented in dominant histories of the medium, links are made across genres and historical periods.
Popular Culture—4 credits
SPRING ONLY. Popular culture is the examination of the construction of everyday life, the study of lived cultures and cultural practices. The module focuses on the specific nature of popular culture: Tracing the changing cultural expressions of Western society; Examining what defines popular and mass culture; Current theories on popular culture; The manner in which individuals and social groups participate in the formation, production, and consumption of popular culture; Culture and civilisation, the cultural and commercial, the politics of the popular; gender and the commercial.
Science Fiction: Text & Film—4 credits
FALL ONLY. Course description to come.
Scottish Culture & Society—4 credits
Students are encouraged in weekly lectures to develop their appreciation of Scottish culture and society, using a mixture of internal and external staff. Outside events include visits to places of interest, such as Edinburgh Castle and a distillery, and cultural events, such as a Ceilidh. The assessments consist of an essay on a suitable topic agreed with the module leader, and a group presentation developing one of the topics introduced in class. Groups must consist of students from at least two different countries.
Sexuality & Gender—4 credits
SPRING ONLY. Course description to come.
Sociology of Organisations—4 credits
FALL ONLY. The course covers: Functionalist, Marxist and Weberian accounts of the division of labour and organisational structure; Convergence Theory, Weber's 'iron cage', technical rationality and bureaucracy; Comparative analysis of 'soviet' and 'capitalist' firms, management practices, legal codes and internal democracy; The rise and fall of scientific management - from employee control to employee autonomy; Bureaucratisation, privatisation, decentralisation and the post-modern organisation; Social engineering within organisations - from 'Fordism' to 'Toyotaism'; Work design and redesign - who is involved in designing work systems? What values, methods, practices, cultures and interests shape their designs?
Texts & Contexts—4 credits
FALL ONLY. Texts exist in a number of contexts: social, cultural, and historical. The module focuses on literary texts and their relation to these contexts. It examines evaluation and privileging of texts within the academy and society in general. It provides an introduction to a study of the sociology of the text.
Understanding Cultural Studies—4 credits
FALL ONLY. Course description to come.
Vision & Difference—4 credits
SPRING. This module examines questions raised by late capitalism, post-modernity and the concept of postmodernism. The first part discusses the emergence and development of post-structural and post-modern theories and the question of history. It then moves on to discuss contemporary problems within the field of photography and visual culture. It examines work that has been generated by and contributed to post-modern debates and raises questions about subjectivity, technology, culture and politics. What does it mean to speak of post-photography, post-feminism, post colonialism, the post-human?

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History

Scottish History—4 credits
Social, economic and political aspects of Scottish history from the Romans to the present day.

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Literature

Scottish Literature—4 credits
The development of art and literature in Scotland within a broader socio-historical context. Scottish art and literature will be examined in relationship to such events as the union, the enlightenment, the industrial revolution and contemporary society.

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Politics

Scottish Politics in the 20th Century—4 credits
An examination of the origins and development of the Scottish political parties and the history of the devolution movement. The major interest groups within Scottish society will be identified and discussed.

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