Multidisciplinary Studies Center
Bachelor of Arts (BA) in Digital Media Studies
This new major in Digital Media Studies, designed by faculty from nine disciplines within Arts, Sciences and Engineering, provides students with the skills necessary to become active producers of digital media and with the rigorous framework for advanced critical thinking and writing about them. Today's students are nearly constantly plugged in. They are not only heavily involved with media and communications; they are dependent on them. This major is constructed to require nearly equal measures of theoretical and historical work on the one hand and scientific and technological work on the other. It is clear that the technology required to create digital media has become both more pervasive and increasingly inexpensive, but the numbers of people with rigorous training in either the production of digital media or their analysis has not risen correspondingly. This major is designed to remedy that situation.
Major available to freshmen entering in the fall of 2011 and thereafter (ie. starting with the Class of 2015).
Campaign for Rettner Hall
At the intersection of the arts, sciences, and engineering, the new Ronald Rettner Hall for Media Arts and Innovation at the University of Rochester will give students a venue where they can explore hands-on practical skills and gain knowledge to navigate and excel in a fast-paced, digitally-oriented world. Learn all about the building here »
Goals of the major:
- Conceptual understanding of diverse theoretical frameworks from the history and theory of media studies.
- Understanding of aesthetic and technical design of media that students will use in critical analysis and media design activities.
- Advanced critical reading, thinking, analytical, and expository skills based on the critical reading and analysis of the texts, images, and sound that comprise new media.
- Ability to conceptualize and implement a media design, with emphasis on creative problem-solving techniques to deliver a digital media object.
- Mastery of written and presentation abilities.
- Professional abilities in the areas of ethical and legal issues, teamwork, leadership, lifelong learning.
- Preparation for careers traditionally associated with a liberal education (e.g., law, teaching, business, public service) as well as those more directly associated with media analysis and production, in particular careers in the entertainment industry and the field of communications.
Digital Media Studies is a 12 ½ course interdisciplinary major. Students will complete precisely 7 (neither more nor fewer) of those courses in either the Humanities (H) or Natural Sciences and Engineering (NS). Their divisional requirement will be fulfilled in the domain in which they complete 7 courses.
Three courses may overlap between the DMS major and another major, and two courses between the DMS major and another minor.DMS Spring 2014 Courses
A. Introductory required courses (3 courses)
- DMS 101—Introduction to Media (cross-listed with ENG118, AH102, FMS131 and AH103) (H)
- DMS 102—Introduction to Web Programming (NS)
- DMS 103—Human–Computer Interaction (NS)
B. Technology/Production Courses (4 courses)
Students take 3 courses in one of the four areas listed below, and 1 course in a second area. The course in that second area may not be cross-listed in the student’s primary category.
SA 151—Introductory Digital Art
SA 253—Advanced Digital Art: Nature 2.0
SA 242—Advanced Photography
SA 244—Extended Photography
BCS 220—The Intelligent Eye
OPT 101—Introduction to Optics
CSC 131—Recreational Graphics I
CSC 242—Artificial Intelligence
CSC 249—Machine Vision
CSC 171—The Science of Programming
CSC 212—Human-Computer Interaction
CSC 247—Natural Language Processing
CSC 248—Statistical Speech and Language Processing
CSC 191—Machines and Consciousness
STT 211—Applied Statistics: Social Sciences
STT 212—Applied Statistics: Biological and Physical Sciences
Building, Constructing, Making
CSC 166—Video Game Programming
FMS 161—Intro Video & Sound
SA 262—Advanced Video and Sound
AH 114—Creating Architecture
SA 131—Introductory 3D
SA 190—Introduction to Studio Practice
SA 233—Advanced 3D
SA 292—Markings, Methods and Materials
EAS 141—Basic Mechanical Fabrication
ENG 263—Avatar: Digital Artistry in Virtual Worlds and Their Development
ME 103—Loudspeaker Design
ME 110—Intro to CAD and Drawing
SA 272—Artists Books
CSC 210—Web Programming
C. Media History and Theory (3 courses)
D. Capstone (2 ½ courses)
For their capstone experience students plan, design, construct, and deliver a digital media object of significant scope. Working as a team, they deploy their collective knowledge, skills, and expertise in the domain of media history, theory, aesthetics, and technology to review customer proposals and/or devise a project of their own design in the spring of their junior year (1/2 course). During their senior year, they research and plan the patents and copyrights, licensing, intellectual property, budgets, and the technological components associated with their project. Based on their research and their interaction with their customer, they then design, construct, test, and deliver the final object.
The major requires two upper-level writing courses. Although these can be taken in any subject area, most students will find it convenient to complete the upper-level writing component in the Media History and Theory component of the major.