Microsoft is ready to pay Rupert Murdoch’s News Corp. to remove its news content from Google, according to the Financial Times. Microsoft has also approached other “big online publishers” with similar deals.
“One website publisher approached by Microsoft said that the plan ‘puts enormous value on content if search engines are prepared to pay us to index with them”,’ wrote the FT’s Matthew Garrahan. “ . . . Microsoft’s interest is being interpreted as a direct assault on Google because it puts pressure on the search engine to start paying for content.”
This he calls a “ray of light to the newspaper industry.”
Now, every site in Google is currently there by choice. As it could conceivably change its mind and shank Balldock and Murmer with fair use, let’s assume that they’re planning on exclusivity. End-user license agreements, paywalls, spider-blocking, that sort of thing. Maybe even encryption and plugins and other delights. Sayonara, RSS!
All I know is that Fox + Microsoft = Very Bad Shit.
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