10 February 10 | Chad W. Post

The other week I was talking with Paul Kozlowski of Other Press about studies that have been done on what gets a reader to actually purchase a book. As we all cynically assume, when it comes to purchasing a physical book from a brick-and-mortar store, reviews hardly matter at all—it’s all about the cover and the placement. This is obvious, sort of distressing (see previous post about the doom and gloom that tends to taint the covers of a lot of works of international literature), but also emphasizes the impact that a great display can have on getting certain books into the hands of readers.

So to that end—and to help promote at least one awesome bookstore that are helping promote the Best Translated Book Award—I thought I’d post this pictures of a display that Boswell Book Company put together in honor of the BTBAs. (If you’re not familiar with Boswell, it took over the former Harry W. Schwartz store that was on Downer Ave. in Milwaukee. It’s owned by Daniel Goldin—an amazing bookseller who shocked me with his intimate knowledge of Rochester when I first moved here.)





(Special thanks to Stacie Willilams for sending these along!)


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