So, this morning, Amazon announced something called Amazon Source, a program to sell Kindles through participating independent booksellers. Yes, seriously. No, really, this isn’t one of my weird jokes.
We created Amazon Source to empower independent bookstores and other small retailers to sell Kindle e-readers and tablets in their stores. We crafted two unique programs with two different kinds of stores in mind, but retailers in select states can choose whichever program they prefer. Through the Amazon Source portal you can order inventory at wholesale prices, communicate with our account management team, and download professionally-designed marketing and merchandising assets to help drive your sales.
Not sure whether e-readers or tablets would be interesting for your customers? You can find out by participating in a completely worry-free trial. The first order you place through Amazon Source can be returned within six months. If you decide that e-readers and tablets aren’t the right fit for your store, we’ll buy back any tablet, e-reader or accessory that was on your first order, no questions asked.
OK, first off, I think most bookstores are going to see this as a huge slap to the face. We can help make money—and more market share—for the company that’s destroying our margins and making our lives that much more stressful??? Fuck. And. No. So, it’s unlikely that this will ever work.
But, at the same time, it’s not too dissimilar from the program whereby indie sell Kobo devices? But replacing Kobo with a device that dominates the markets?
Is there any benefit here? Well, this is Amazon’s claim:
We designed this program with bookstores in mind. The Bookseller Program offers a discount on the price of Kindle tablets and e-readers, plus the opportunity to make a commission on every book your customers purchase from their device, anywhere, anytime. With the Bookseller Program, you get a 10% commission every time one of your customers buys an e-book from a Kindle tablet or e-reader that they purchase at your store. This program allows you to give your customers a choice between digital and physical books, offer them access to a wide selection of e-books, and profit from every e-book they buy on their new device, from your store or on the go.
Buy Kindle devices at a 6% discount from the Manufacturer Suggested Retail Price.
Buy Kindle accessories at a 35% discount from the Manufacturer Suggested Retail Price.
Earn a 10% commission on the price of every e-book purchased from customers’ Kindle devices.
(I believe the 10% commission only lasts for the 2 years following the purchase of the Kindle.)
It’s not even worth parsing this, but 6% of the MSRP for Kindle devices? First off, which Kindle is this—the one with ads for Amazon products, or the one free of ads? And what’s to prevent Amazon from selling you, the bookseller, a Kindle for $100 then dropping the price on Amazon.com to $95? Even if a store gets 6% on the sale of these devices, THEY’LL STILL BE MAKING NEXT TO NO MONEY.
(Again, not worth going into, but there is a second program that doesn’t include the 10% commission, but sells the devices to booksellers at a 9% discount.)
From a reader perspective, does this make sense? I suppose so, sort of. If I could tie my Kindle to Talking Leaves, and give them $.80 for my purchase of Diary of a Wimpy Kid 8 (or whatever it was my daughter bought last night), a tiny chunk of the huge black mass of guilt and self-loathing that is my soul would fall away.
But $.80??? That’s not really going to help Talking Leaves. Especially if they would’ve made almost $7 if I had bought the physical book from them.
Sure, booksellers are aware that more and more people are reading ebooks and that they’re not getting any part of this market, and some of them wish they could capture a part of it . . . but this isn’t the solution.
It’s a fucking genius move from Amazon . . . if stores were to go along with it. In that case, Amazon gets more Kindles out into the world, customers feel slightly more encouraged to buy ebooks from Amazon, thus moving some of their spending money from the local indie bookstore (because really, wouldn’t you just rather buy something from home rather than drive all the way out to the store, which may not have the book, but will definitely be less comfortable than one’s couch . . .), to Amazon.
I can’t wait to read Dustin’s take on this over at Moby Lives/Melville House, but I’m just going to stop here, since I don’t think this is a program that booksellers will get behind, and will be a foggy memory a couple years from now.
It does dovetail nicely into what I was planning on talking to my students about in our “Intro to Publishing” class today. Namely, indie bookstores, the long tail, ebooks, and how Amazon can continue expanding and generating more revenue ($75 billion last year!).
Many of Virginie Despentes’s books revolve around the same central idea: “To be born a woman [is] the worst fate in practically every society.” But this message is nearly always packaged in easy-to-read books that fill you with the pleasure. . .
Ilja Leonard Pfeijffer’s La Superba is appropriately titled after the Italian city of Genoa, where, after escaping the pressures of fame in his own country, the semi-autobiographical narrator finds himself cataloguing the experiences of its mesmerizing inhabitants with the intention. . .
It took reading 44 pages of Intervenir/Intervene before I began to get a sense of what Dolores Dorantes and Rodrigo Flores Sánchez were up to. Recurring throughout these 44 pages—throughout the entire book—are shovels, shovel smacks to the face, lobelias—aha!. . .
As presaged by its title, contradiction is the theme of Peter Stamm’s novel, All Days Are Night. Gillian, a well-known television personality, remains unknowable to herself. And Hubert, a frustrated artist and Gillian’s lover, creates art through the process of. . .
It’s a rare and wonderful book that begins and ends with violence and humor. At the start of Etgar Keret’s The Seven Good Years, Keret is in a hospital waiting for the birth of his first child while nurses, in. . .
Last year, Han Kang’s The Vegetarian was an unexpected critical hit. Now, it’s just been published in the U.S. and has already received a great deal of positive critical attention. The Vegetarian was a bold book to attempt as an. . .
It’s been almost a year since the publication of Nowhere to Be Found by Bae Suah, but despite being included on the 2015 PEN Translation award longlist, and some pretty vocal support from key indie presses, the book has. . .
Jorge Eduardo Benavides’ novel La paz de los vencidos (The Peace of the Defeated) takes the form of a diary written by a nameless Peruvian thirty-something intellectual slumming it in Santa Cruz de Tenerife in Spain’s Canary Islands. Recently relocated. . .
Anyone with any interest at all in contemporary Moroccan writing must start with Souffles. A cultural and political journal, Souffles (the French word for “breaths”) was founded in 1966 by Abdellatif Laâbi and Mostafa Nissabouri. Run by a group of. . .
Randall Jarrell once argued a point that I will now paraphrase and, in doing so, over-simplify: As a culture, we need book criticism, not book reviews. I sort of agree, but let’s not get into all of that. Having finished. . .