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IML Guest Workshop: Fifth House Ensemble - Putting Your Customers Center Stage

Event Details
  • Location:
    Eastman East Wing Hatch Recital Hall
  • Date:
    Saturday, January 27, 2018
  • Time:
    9:30 AM to 10:30 AM
Event Description

As classical musicians, much of what we focus on has to do with crafting programs. Mostly Mozart? Basically Beethoven? Russian Night? Symphony…Fantastic! We know how to create thematic connections between musical works, but is that what it takes to engage new audiences in our art? This workshop teaches the basics of psychographic marketing analysis through hands-on, interactive activities and case studies. Understanding audiences allows artists put the public at the center of not only their marketing efforts, but also their program design itself, offering a window into how businesses of all kinds can put their customers at the center of their messaging and products. What’s next? This session also contains an introduction to social and civic practice as a tool for meaningful community engagement.


About Fifth House Ensemble

Praised by the New York Times for its “conviction, authority, and finesse,” the Chicago-based Fifth House Ensemble harnesses the collaborative spirit of chamber music to reach beyond the traditionally-perceived limits of classical music. The ensemble’s artistic, educational, and civic programs engage theater groups, video game designers, corporate innovators, and folk bands to share stories as diverse as the communities it serves.

Performances in previous seasons include those at Texas Performing Arts, Civic Music Association (IA), Old Town School of Folk Music, WFMT Impromptu, Steppenwolf Theater, Rush Hour Concerts at St. James, National Sawdust (NY), and the Miller Theatre (NY).

In addition to the ensemble’s work on the concert stage, Fifth House reaches 17,000 students annually through its arts-integrated programming and trains emerging artists nationwide as a curriculum design partner to higher education institutions and through its summer festival, fresh inc.

For more information, visit

Fifth House Ensemble is supported in part by grants from The MacArthur Foundation, The MacArthur Funds for Arts and Culture at The Richard H. Driehaus Foundation, The Gaylord and Dorothy Donnelley Foundation, the Alphawood Foundation, The Arts Work Fund, The Ann and Gordon Getty Foundation, a CityArts Grant from the City of Chicago Department of Cultural Affairs & Special Events, and by a grant from the Illinois Arts Council Agency. 

General ESM Concert Info

All concerts are free unless otherwise noted. All concerts listed are open to the public. Please note that all concerts are subject to change.

Ticket InformationPerformance Halls

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