S. Peter Regenstreif
This course analyzes how public opinion is formed through the media. It also examines the interaction of public opinion, mass media, and political leadership. Lecturing will take up the first segment of class, followed by discussion. In several of the sessions an entire campaign will be analyzed, with commercials produced for the candidates shown, followed by discussion and comment. Students will be asked to watch TV, read popular press, etc., for the class discussion.