• Why We're Here
• What We Do
• Getting Started
• Graphic Identity Standards
• Components
• Typography
• Colors
• University Logo
• Unit Marks
• Usage
• Stationery
• "Goodies"
• Portfolio
• Official Seal
• Style Guide
• University Communications

Creative Services

Graphic Identity Standards:
Colors

University Official Colors

Primary Color Palette

When using the University’s official colors, the finished product(s) should match PMS 109 Coated (dandelion yellow) and PMS 541 Coated (blue). We strive to reproduce the University’s official colors as accurately and consistently as possible regardless of the medium, material, or methods of reproduction. If you have questions about how to achieve or specify the University colors for mediums, materials, or methods of reproduction, other than offset or digital printing, or web, please contact Creative Services for help.

The use of yellow to print type or fine detail is discouraged. In small amounts it does not provide enough contrast on a white background to be legible. If you are printing only blue and yellow, yellow works best as an accent color or in larger areas.

Secondary Color Palette

Creative Services has identified a secondary color palette to allow creative flexibility and variety when producing publications and communication material. Always use the Pantone Matching System (PMS) to ensure accuracy when specifying printing inks.