University of Rochester

Creative Services

Graphic Identity Components

The new graphic identity system is comprised of the following graphic marks:

University logo

logo

This is the foundation of the graphic identity system. It will be used on stationery, business cards, and as a signature on all printed materials. Downloadable files and guidelines explaining how to use the logos are available on the University Logo page.

Spirit R

spirit mark

The “spirit R” is the primary graphic element for the Department of Athletics and Recreation. This mini-identity system was created to provide consistency and coherence within the department. It will be used on athletic uniforms, equipment, venues, and spirit merchandise. It is not interchangeable with the University logo. If you are interested in using the spirit R, contact Creative Services at (585) 275-4121 or e-mail sreynolds@rochester.edu or mosadciw@rochester.edu.

Rocky

Rocky

Rocky is the official University Yellowjacket mascot and additional spirit mark. Rocky replaces the previous Yellowjacket, URBee. Rocky is not interchangeable with the University logo. Rocky was designed to be used on spirit products and merchandise. If you are interested in using Rocky, contact Creative Services at (585) 275-4121 or e-mail sreynolds@rochester.edu or mosadciw@rochester.edu.

 

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