University of Rochester
Creative Services
Graphic Identity Standards:
Unacceptable Usage
To follow are a list of examples and guidelines for how the University logo should not be manipulated or misused.
Users may not:
Change the words associated with the shield.
Attach extra type or objects to the logo.
Use an alternate typeface for the wordmark.
Reproduce the logo in colors other than those specified.
Distort the proportions of the logo for any reason.
Change the relationship, position or proportions of the shield and wordmark. One of the four established versions should be used at all times.
Change or rearrange any elements in the shield or wordmark.
Add drop shadows or other effects to help the logo stand out from its background.
Separate the shield from the wordmark.
