University of Rochester

Creative Services

Graphic Identity Standards:
Unacceptable Usage

To follow are a list of examples and guidelines for how the University logo should not be manipulated or misused.

Users may not:

Change the words associated with the shield.
example of poor image usage

Attach extra type or objects to the logo.
example of poor image usage

Use an alternate typeface for the wordmark.
example of poor image usage

Reproduce the logo in colors other than those specified.
example of poor image usage

Distort the proportions of the logo for any reason.
example of poor image usage

Change the relationship, position or proportions of the shield and wordmark. One of the four established versions should be used at all times.
example of poor image usage

Change or rearrange any elements in the shield or wordmark.
example of poor image usage

Add drop shadows or other effects to help the logo stand out from its background.
example of poor image usage

Separate the shield from the wordmark.
example of poor image usage

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