University markets Strong Health

Strong Health is composed of Strong Memorial Hospital, Children's Hospital at Strong, Highland Hospital, the Highlands at Pittsford (an adult living community), and the Eastman Dental Center. The system includes more than 1,000 physicians and than 6,000 other health care providers and support staff affiliated with these organizations. Strong Health is the parent organization of each institution. The components of Strong Health will continue to use their own names along with the Strong Health name and logo.

"The name Strong has always been associated with the highest quality health care in this area, and the formation of Strong Health continues that tradition," says Jay H. Stein, senior vice president and vice provost for health affairs and head of Strong Health.

"Strong Health incorporates the medical research and teaching missions of its members," Stein says. "This gives our patients access to the newest innovations and technology in medical treatment based on sound medical research, and ensures that our doctors, nurses, and allied health professionals will apply these innovations to patient care."

Strong Health differs from StrongCare in that Strong Care is a health maintenance organization, formed by the University and Blue Cross/Blue Shield and provides health insurance coverage to its members.