University of Rochester

Currents--University of Rochester newspaper

Simon CD wins PRism award

The Simon School won a 2004 "best interactive presentation" PRism Award from the Rochester Chapter of the Public Relations Society of America for its Hall of Leadership CD, a promotional piece aimed at attracting prospective students.

"We are pleased that the Simon CD is gaining this professional acclaim among the very best in Rochester," says Dawn McWilliams, executive director of marketing and communications. "The CD has been an incredible marketing tool for use in all of the national and international markets we serve."

In addition to the PRism award, the Simon CD received a gold award in the 19th Annual Admissions Advertising Awards, a national competition sponsored by the Admissions Marketing Report that judges on creativity, marketing execution, and impact of message, and an award of merit from the Service Industry Advertising Awards, the first national advertising competition to specifically recognize creativity and communication accomplishments of the service industry.

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