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May 14,
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Larry Arbeiter named associate vice president for
communications
Larry Arbeiter
Larry Arbeiter, a nationally respected communications
expert, has spent most of his career informing the public about the vital
role research universities play in driving innovation, preparing future
leaders, and fueling the national economy. He will bring his expertise and
years of professional experience to the University when he assumes the new
post of associate vice president for communications on July 30.
Bill Murphy, vice president for communications, says
Arbeiter will oversee media relations and coordinate the work of the
University’s publicists with that of the periodicals staff, which
produces Rochester Review, Currents and the University calendar. And, Murphy said,
“Larry will be involved in everything we do.”
Arbeiter has spent the last 28 years of his career at
the University of Chicago, rising from the position of science writer,
which he took in 1979, to director of university communications in 1995. In
addition to managing a staff of 19, serving as university spokesman, and
advising administrators on public relations matters, Arbeiter also took on
several projects during his time at Chicago. Recently he guided the
university’s process of streamlining its graphic identity and created
an architectural guidebook to the campus.
Arbeiter also was co-executive producer of the PBS
documentary The Power of Choice, a biography of University of Chicago Professor Emeritus
Milton Friedman. Friedman, who died in November, was a Nobel laureate and
is widely regarded as one of the most important economists of the 20th
century.
Murphy worked with Arbeiter at Chicago and says he
fits perfectly with Rochester’s recently revamped communications
team, which is striving to gain the University more national recognition.
“Larry is acknowledged to be a national leader
in media relations with an extensive network of contacts. He’s had an
amazing track record of winning national attention for the work of the
faculty and students at Chicago,” Murphy said.
Arbeiter said he accepted the offer from Rochester
because it’s a top-notch university on an upward trajectory.
“It’s obviously a world-class institution.
The research there is clearly first-rate and on my two visits to the
University, I was struck by the spirit of the place. There is a clear
desire for excellence, but there’s also a sense of common purpose and
community,” he says.
Arbeiter said it’s a privilege working in higher
education where discovery plays a vital role. He said he’ll work on
building the University’s national profile so more people know about
the amazing things happening on campus.
“I think its very important for the public to
understand the importance of the work done at research universities like
the University of Rochester,” he says. “In addition to training
the next generation of leaders, these institutions drive economic growth,
relieve pain and suffering, help us understand our place in the universe,
and help us better understand the interactions of individuals and whole
societies.”
Professionals in the field of higher education
communications, who have worked with Arbeiter throughout his career,
said he’s one of the best.
“Larry is one of the most accomplished
communications professionals in all of higher education. He is a serious,
observant, discerning, thoughtful person. He’s also one of the nicest
guys anywhere. This is a great catch for the University of
Rochester,” says Dennis O’Shea, executive director of
communications and public affairs at Johns Hopkins University.
Joe Wrinn, director of the Harvard University news
office, has known Arbeiter professionally for 20 years. “Larry is a
true believer and dedicated advocate of higher education. He explains
issues clearly and credibly. He respectfully brings a story or an
issue to a personal level, whether he’s working with a senior faculty
member, an overworked journalist on deadline, or a parent struggling to pay
tuition. Larry also is one of the most pleasant people on the planet to be
around. He finds common ground, humor, and good nature no matter the
pressures of the moment,” Wrinn says.
Stephen MacCarthy, University of Arizona vice
president for external relations, agrees. “Larry is one of the most
thoughtful and insightful communicators in the country. He has always
been admired by his colleagues for his logical approach to communications
issues. Rochester has picked up one of the very best people in this
business.”
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