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September 19, 2012

Gosnells give naming gift to children’s hospital NICU

Georgia GosnellsGeorgia Gosnell and her late husband, Thomas, have a long history of giving in the Rochester area, and the couple’s latest gift will leave an indelible mark on the health of the region’s most vulnerable children. Georgia Gosnell has committed $5 million to name the Neonatal Intensive Care Unit in the new Golisano Children’s Hospital.

Gosnell has also created two professorships within the School of Medicine and Dentistry—in quality and safety and palliative care.

“Georgia and Thomas have been great friends of the University—and countless other Rochester institutions—for many years. This gift and the new professorships they have created are part of their incredible philanthropic legacy,” says President Joel Seligman.

Gosnell Neonatal Intensive Care Unit will include 60 beds both in the new building, and in the current NICU space on the third floor of Strong Memorial Hospital. The Gosnell NICU in the new building will provide intensive care to the region’s sickest babies in private rooms. Renovations will be made to the current NICU space to deliver highly specialized care for babies who need less acute treatment.

“There are few ways to make a greater impact on a community’s future health than by ensuring babies the best start they can have in life, and the Gosnells’ gift is going to help us do just that,” says Bradford Berk, Medical Center CEO.

It was this intensive care needed by 1,200 newborns in the region each year that inspired Gosnell to make her gift. Her two girls were born very small almost 60 years ago at Strong Memorial Hospital before the NICU existed. One of them, Elizabeth Gosnell Miller, gave the family—and the physicians—quite a scare when she was born in 1962.

“Her heartbeat had stopped, so they did an emergency Caesarian,” Gosnell recalls. “She had the umbilical cord around her neck six times, which was a record.” Both girls recovered.

The Gosnells’ gift is one of the largest the Golisano Children’s Hospital’s $100 million campaign has received since its public launch in October 2011, supporting both a new children’s hospital and major enhancements to pediatric programs. The campaign is part of the Medical Center’s $650 million campaign and the overall $1.2 billion goal of The Meliora Challenge: The Campaign for the University of Rochester.

The new $145-million Golisano Children’s Hospital, which is the largest single capital project in the history of the University, will be located on Crittenden Boulevard and attached to the Medical Center and Strong Memorial Hospital. The new building, expected to open in 2015, will be eight floors and approximately 245,000 square feet of space dedicated to children and their families. It is being financed through a combination of equity, loans, and a comprehensive fundraising effort.

“Without forward-thinking philanthropists like Georgia and Tom Gosnell, we wouldn’t be breaking ground on a new children’s hospital tailored to the needs of families of today and tomorrow,” says Nina Schor, the William H. Eilinger Chair of Pediatrics and pediatrician-in-chief of Golisano Children’s Hospital. “‘Grateful’ doesn’t begin to describe how we feel about Georgia’s generosity to our region’s most fragile babies.”

Professorships

Over the years, the couple’s ongoing giving to the Medical Center has exceeded $3 million. Georgia Gosnell has decided to use these endowed funds to establish two permanent endowed professorships: the Georgia and Thomas Gosnell Distinguished Professorship in Palliative Care and the Georgia and Thomas Gosnell Professorship in Quality and Safety.

“Professorships are a top priority. Increasing their number is a major goal for the School of Medicine and Dentistry in The Meliora Challenge: The Campaign for the University of Rochester,” says School of Medicine and Dentistry Dean Mark Taubman. “Since we’ve started this Campaign we’ve added 23 professorships, nearly doubling the number we had prior to the campaign.”

The professorship in palliative care enhances a program that recently became one of the first nationwide—and the first at an academic medical center—to earn advanced certification from the Joint Commission, the nation’s predominant standards-setting and accrediting body in health care. The Palliative Care program celebrated its 10th anniversary in 2011 and continues to grow, providing more than 1,000 new inpatient consultations and about 400 new outpatient and home consultations annually.

“Our program is now among just a handful nationally that enjoy such endowed support, which will help fuel our mission of providing, studying and teaching about comprehensive, multidisciplinary, evidence-based palliative care for our seriously ill patients and their families,” says Timothy Quill, the inaugural Gosnell Professor in Palliative Care, as well as professor of medicine, psychiatry, and medical humanities, and director of the Center for Ethics, Humanities, and Palliative Care.

The professorship in quality and safety will bolster innovative quality and safety initiatives at the Medical Center and ensure an optimal patient experience. By helping providers and staff learn about and incorporate “best practices” for safe and high quality care, the endowed professor will promote better patient outcomes and reduce the risk of complications.

“Taking quality and safety at the Medical Center to the highest level requires more than individual projects,” said Robert Panzer, the first Gosnell Professor in Quality and Safety, chief quality officer and associate vice president of patient care quality and safety. “It requires a long-term commitment to create highly reliable care where patients get the right care at the right time from the entire team—consistently and safely. This professorship will ensure that this work will continue to be supported well into the future.”

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