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University IT » Security » Protect Yourself

Pharming

Don't you mean farming?

Pharming, a recently coined term, refers to a hacker's attempts to redirect traffic from a particular website to another similar, but bogus, website. These hackers try to steal individuals' personal information by mimicking a site that requests sensitive data, such as an online bank. This fake website displays an actual domain in the browser's address bar, implying that the users are actually where they think they are. The fake websites also duplicate the look and feel of the real website so closely that users often don't know the difference. These sites, similar to phishing e-mails, can lead to other scams and even identity theft. Many phishing e-mails are now easily recognizable, but that's just kid stuff in comparison to how easily pharming sites can fool users.

Think of these false sites as celebrity impersonators--they're not as good as the original, and taking a little bit closer look at these "impersonating" pages will tell you whether they're the real deal or not.

How can I spot the impersonator?

Take these simple precautions to prevent yourself from becoming a victim of pharming:

exclamation point If you encounter a site that appears to be mimicking a UR site, contact UR Information Security at infosec@rochester.edu

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