Tag: rock and roll

Image is everything: Was marketing key to success of Rolling Stones?

Image is everything: Was marketing key to success of Rolling Stones?

March 12, 2015

For the past five decades the Rolling Stones have enjoyed tremendous success as the original bad boys of rock for their image based on sex, drugs, and rock ‘n’ roll. But what many people don’t realize is that this hasn’t always been the case for the group, according to John Covach, director of the Institute for Popular Music.

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Beatlemania at 50

Beatlemania at 50

February 5, 2014

On Feb. 9 1964, an estimated 73 million Americans tuned in to the Ed Sullivan Show to watch the Beatles make their American debut. This weekend, we look back on the four lads from Liverpool, and the impact they made on music, popular culture, and Rochester students and alumni.

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