Tag: Simon Business School

Study finds online ads drive sales

Study finds online ads drive sales

April 23, 2015

According to new research from Simon Business School, the more a consumer sees an online ad and the closer a consumer lives to the location of a store, the larger the sales lift for the retailer.

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One way business schools attract black students: with black students

One way business schools attract black students: with black students

April 22, 2015

Simon has a lower profile than the Ivy League behemoth (Yale), but it boasts something unusual among American MBA programs: a large cohort of black students.

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Why millennials are increasingly cutting the cord

Why millennials are increasingly cutting the cord

March 2, 2015

Mitch Lovett, professor of marketing at Simon Business School, says that most people are still watching many hours on a traditional TV format. “However, as options become better for the live events, the bundled ‘must-view-live’ and ‘happy-to-delay’ programming will be broken. This is on the horizon…”

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‘Water cooler’ still trumps tweets in impact on TV viewership

‘Water cooler’ still trumps tweets in impact on TV viewership

February 26, 2015

While social media, especially Twitter, can benefit a television show in real-time, offline word-of-mouth is more influential to get a new viewer to watch a new program, according to a new study from the Simon Business School.

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Money, media coverage contribute to ‘negative’ campaigns

Money, media coverage contribute to ‘negative’ campaigns

February 13, 2015

In a new study, Simon School professor used data science methodologies to take a closer look at what actually motivates candidates to “go negative.”

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Ainslie: ‘Taking Meckling’s vision into the future’

Ainslie: ‘Taking Meckling’s vision into the future’

February 3, 2015

The University celebrated Andrew Ainslie’s appointment as dean of the Simon Business School at an investiture ceremony at the Interfaith Chapel on Feb. 3. During the ceremony, President Joel Seligman presented Ainslie with a Dean’s Medal in recognition of his leadership.

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Investiture ceremony of Andrew Ainslie as dean of Simon Business School

Investiture ceremony of Andrew Ainslie as dean of Simon Business School

January 27, 2015

Andrew Ainslie will be formally installed as the seventh dean of Simon Business School during an investiture ceremony on Tuesday, February 3, in the Interfaith Chapel. President Joel Seligman will preside and present Ainslie with a Dean’s Medal, recognizing his leadership to the school.

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Simon revamps master’s program in business analytics

Simon revamps master’s program in business analytics

December 8, 2014

Simon Business School is responding to rapid change in the ever-growing “big data” world by revamping its existing MS program in Business Analytics curriculum.

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Simon launches master’s degree in health care management in New York City

November 19, 2014

The Simon Business School is launching a new part-time, specialized program for health care professionals who are seeking an accelerated graduate health care management degree.

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Simon rises in Bloomberg ranking of full-time MBA programs

Simon rises in Bloomberg ranking of full-time MBA programs

November 11, 2014

The full-time MBA program at the University of Rochesters Simon Business School is on the rise. The program was one of the leading movers on the Bloomberg Businessweek ranking of the top full-time MBA programs. The Simon Schools full-time MBA program is ranked 38th, a jump of 12 places from 50th in 2012.

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