Tag: Simon Business School

How market timing creates investment chaos

How market timing creates investment chaos

July 15, 2015

“Market timing is a scam,” says Robert Novy-Marx, a professor of finance in the Simon Business School at the University of Rochester. “Timing won’t lower expected returns relative to a steady exposure with the same average leverage.”

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Banks monitor their borrowers, but who is monitoring them?

Banks monitor their borrowers, but who is monitoring them?

June 9, 2015

Research from Simon Business School professor Sudarshan Jayaraman delivers new evidence explaining how government safety nets that enhance banking protections influence bank monitoring and risk-taking behavior.

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Small business is key in presidential campaign playbook

Small business is key in presidential campaign playbook

May 23, 2015

Small businesses aren’t in the dire straits they were four years ago, but presidential candidates aren’t letting go of an issue they think will get them votes. When candidates say “small business,” they’re talking about creating jobs, telling voters something they want to hear, says David Primo, professor of political science and business at the University of Rochester.

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Why law graduates are being taught to think like MBAs

Why law graduates are being taught to think like MBAs

May 12, 2015

In April, New York Law school announced it would make room in its building for an offsite location for the University of Rochester’s Simon Business School, making it easier for law students to take B-School classes.

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Study finds online ads drive sales

Study finds online ads drive sales

April 23, 2015

According to new research from Simon Business School, the more a consumer sees an online ad and the closer a consumer lives to the location of a store, the larger the sales lift for the retailer.

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One way business schools attract black students: with black students

One way business schools attract black students: with black students

April 22, 2015

Simon has a lower profile than the Ivy League behemoth (Yale), but it boasts something unusual among American MBA programs: a large cohort of black students.

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Why millennials are increasingly cutting the cord

Why millennials are increasingly cutting the cord

March 2, 2015

Mitch Lovett, professor of marketing at Simon Business School, says that most people are still watching many hours on a traditional TV format. “However, as options become better for the live events, the bundled ‘must-view-live’ and ‘happy-to-delay’ programming will be broken. This is on the horizon…”

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‘Water cooler’ still trumps tweets in impact on TV viewership

‘Water cooler’ still trumps tweets in impact on TV viewership

February 26, 2015

While social media, especially Twitter, can benefit a television show in real-time, offline word-of-mouth is more influential to get a new viewer to watch a new program, according to a new study from the Simon Business School.

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Money, media coverage contribute to ‘negative’ campaigns

Money, media coverage contribute to ‘negative’ campaigns

February 13, 2015

In a new study, Simon School professor used data science methodologies to take a closer look at what actually motivates candidates to “go negative.”

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