• Why We're Here
• What We Do
• Getting Started
• Graphic Identity Standards
• Components
• Typography
• Colors
• University Logo
• Unit Marks
• Usage
• Stationery
• University Seal
• "Goodies"
• Portfolio
• Style Guide
• University Communications

Graphic Identity Standards:
Colors

University Official Colors

Primary Color Palette

The University’s official colors are PMS 109 (dandelion yellow) and PMS 541 (blue). We strive to reproduce the University’s official colors as accurately and consistently as possible. The numbers and formulas listed are to be used when specifying the University colors for print or Web reproduction. If you have questions about how to achieve or specify the University colors for other methods of reproduction, please contact Publications Services for help.

The use of yellow to print type or fine detail is discouraged. In small amounts it does not provide enough contrast on a white background to be legible. If you are printing only blue and yellow, yellow works best as an accent color or in larger areas.

Secondary Color Palette

Publications Services has identified a secondary color palette to allow creative flexibility and variety when producing publications and communication material. Always use the Pantone Matching System (PMS) to ensure accuracy when specifying printing inks.