Summer Plans Series: Saroyah Mevorach Experiences the London Fashion World
By Blake Silberberg ‘13
University of Rochester senior Saroyah Mevorach recently returned from an internship in London, England, with the Fashion and Textile Museum. The art history major participated in the Educational Programmes Abroad (EPA) Internships in Europe. The program is offered through the College Center for Study Abroad.
Mevorach grew up surrounded by a family of art collectors, in homes filled with Chinese and European art collections. After taking every art course available to her in high school, she was certain she wanted to pursue a degree in art at Rochester. During the spring of her sophomore year, she participated in the University’s Art New York program, where she worked as an editorial intern for Town & Country magazine in Manhattan. As an intern, she helped prepare information and photos for upcoming spreads, fact checked for fashion, lifestyle, or social articles, and helped out in the fashion closet, prepping for shoots and unpacking as well as organizing inventory.
“Since it is a very elite and fashionable magazine, I was able to see designers, models, socialites, and other relevant figures coming in and out of the office and was also able to work with and observe extraordinary people,” explained Mevorach, “I was able to see how the runway is translated to the page and then distributed to the public. It was a very comprehensive learning experience and I really loved it.”
Building on that positive opportunity, Mevorach embarked this summer on the EPA program in London. The program sponsors semester-long study programs in London, Berlin, Bonn, Cologne, Brussels, Edinburgh, and Madrid and combine eight-credit internships with coursework throughout the semester. It also provides solid work experience for the students involved.
Mevorach describes London as “A great city for fashion, contemporary art, and multicultural experiences, and an excellent place for someone involved in art to intern.” She interned at the Fashion and Textile Museum in London, which is owned by Newham College, and was founded by Zandra Rhodes, a famous British designer. Because the organization’s staff is only 8 people, she was able to experience what she describes as “nearly all aspects and roles within the museum.”.
“I helped plan curatorial approaches and layouts, organize exhibition lists, and even worked in the shop and gallery once or twice.” Mevorach also helped create and maintain a social media campaign for the museum, as well as helping to draft press releases. Being part of such a small staff also allowed her the opportunity to work with high profile designers.
“The best day was probably when I worked with David Sassoon, designer for the notable fashion label Bellville Sassoon, who created dresses, gowns and outfits for the Royals, including Princess Diana,” recounts Mevorach. “I helped him organize his upcoming exhibition at the show and was able to see all of his original sketches. He is so sweet and amazingly talented.”
Mevorach describes living and working abroad as eye opening. “Our world and all of its industries have gone global, and I think it’s extremely important to experience any field outside the borders of the United States.”
“After working and living in London, I have a greater appreciation for and understanding of what it takes to make it in the creative industry. I have learned to be more independent and met people who have inspired me. This program offers a growing experience for anyone willing to go and accept a new challenge.”
This story is part of the Summer Plans Series, a collection of stories about how undergrads at the University of Rochester are spending their summer. Know of someone doing something cool over break? Email The Buzz (email@example.com) and tell us all about it!