Univ. Communications – University of Rochester students presented the 4th annual ArtAwake on Saturday, April 16, at the Alliance Building on E. Main Street in downtown Rochester. The festival transforms an unused building in Rochester into a vibrant music and art venue and unites members of the community through a shared celebration of Rochester’s art and music culture.
The festival featured performances by 22 area musicians and displayed more than 150 works of art. New this year, ArtAwake teamed up with the Memorial Art Gallery to host a family-friendly craft workshop in the afternoon. Other interactive exhibits included on-site t-shirt printing and the Rochester Contemporary Art Center had tiles available so guests could contribute to their 6x6x2011 exhibition fundraiser.
Complementary hors d’oeuvres showcased local ingredients, compliments of Lento Restaurant and Meliora Catering. Imagine Moore Winery hosted a free wine tasting, while desserts from Eco Bella Bakery were featured at a cupcake station.
The concept for ArtAwake originated in 2008 when University of Rochester student Carlin Gettlife ’09 saw that many students, absorbed in school work and campus activities, were missing out on all the city had to offer. His solution: ArtAwake, an art and music festival that would present an opportunity for interaction with the Rochester community. More than 5,000 Rochesterians attended the festival in the last three years, which won the Student-Driven Program of the Year award in 2008 from the Association of College Unions International.