By Rei Ramos ‘15
Even if you haven’t heard of the Rochester Every Day (RED) Program, you’ll definitely recognize the small red stickers that come with every new student ID card. If you didn’t already know, these little stamps can provide you with discounts to some of Rochester’s most popular eateries and shops, all through RED. With a rebrand in the works, the program hopes to reintroduce itself to the campus population, offering undergraduates the best of what the city of Rochester has to offer.
The Rochester Every Day Program was launched in 2003 by a team of undergraduate students at the U of R. Since then, the program has come under the management of the Rochester Center for Community Leadership. The purpose of RED is to provide students with accessibility to local businesses through deals and discounts. With connections to over 150 different restaurants, boutiques, and entertainment venues, the program offers an opportunity to explore Rochester outside of the campus context.
“We want to be able to connect students to the greater community,” said Phuong Dang, a program manager at the RCCL. The program, which is free for business to participate in, is partnered with Mt. Hope Diner, The Little Theatre, and the Strong Museum of Play, among many other Rochester staples.
Benefits for students can range from the ability to use URos, campus currency, at establishments to discounts that span anywhere between 10 and 20% off of a given purchase. Students can enjoy a BOGO deal on a sub from Amiel’s Restaurant or get a discount on their purchase at Thread, a clothing boutique in the South Wedge. RED hopes to use these program features to incentivize students and businesses alike to participate in a community exchange.
This fall, the RED Program hopes to rebrand itself through a logo design contest. All submissions should incorporate the discount program’s mission of connecting campus to community. Prizes for winners and finalists include a Samsung Nook and an assortment of gift cards from cosponsoring businesses.
The logo design contest runs until Thursday, November 20th! Questions and submissions regarding the logo design contest should be sent to RedPGM@admin.rochester.edu.
Photo credit: Pekka Nikrus/Flickr