Eastman Musicians Win $100,000 to Launch Creative Collision Project

By Emily Wozniak

ROCHESTER, NY – Sound ExChange, an ensemble of Eastman musicians, has been awarded a $100,000 grant from the Max and Marian Farash Charitable Foundation to partner with professors from the Rochester Institute of Technology (RIT), Microsoft Studios, and the Rochester Philharmonic Youth Orchestra (RPYO) to produce Sound ExChange: Interactive Classical Visions Project. Emily Wozniak, Sound ExChange’s Executive Director and founder says, “This grant provides an amazing opportunity for a transformational collaboration between the worlds of live music and technology.”

Described by the Rochester Business Journal as a group that “turns the classical music concert on its head,” Sound ExChange is devoted to designing transformative concert experiences. Through experimentation with the way music is created and presented, the group deepens the connection between performers, audiences, and music. Sound ExChange has a history of piloting innovative collaborations, such as “Anomaly: BIODANCE, Sound ExChange, and W. Michelle Harris” for the 2013 Rochester Fringe Festival. In reviews of the show, the Democrat and Chronicle described Anomaly as a “true sensorial experience,” and Matt DeTurck of CITY Newspaper wrote, “I am going to attempt—and fail—to adequately describe the merits of the astonishing “Anomaly”… It was so lovely to behold that I found myself dreading its inevitable conclusion.” Audience response was overwhelmingly positive with sold-out shows.

Sound ExChange, in collaboration with professors from RIT, applied for the Farash Foundation’s Cultural Creative Collision grant in August through a fiscal sponsor, the Rochester Oratorio Society.  In response to the foundations request for a creative collision—the innovation that results when different perspectives, talents, and abilities come together—the collaborating partners developed a project proposal to integrate technology into the concert experience. Sound ExChange: Interactive Classical Visions Project (ICVP) will utilize digital technology to promote audience participation by creating ways for performers and audiences to interact and connect with live music. ICVP will encourage the audience to use mobile devices, social networks, and immersive technology to enhance the concert experience. Additionally, the project will have a home online through Sound ExChange’s website, which will allow the ICVP to grow and develop with each live performance. The grant will fund the creation of new technology that will be used in an eight-concert series, which will premiere in Rochester.

Building upon its mission to transform the concert experience, Sound ExChange became intrigued by the idea of finding a meaningful way to integrate modern technology into live performances and applied for the creative collision grant to pilot ICVP. The project will involve a close collaboration between Sound ExChange and professors from RIT. Additionally, Microsoft Studios and the Rochester Philharmonic Youth Orchestra will be directly involved in the creation and implementation of the project. Collaborating partners from RIT include Susan Lakin, Joe Geigel, and Katie Verrant. Lakin is currently an Associate Professor and Program Chair of Advertising Photography at RIT; Geigel is an Associate Professor of Computer Science with expertise in Computer Graphics, Multimedia, and Interactive Systems; and Verrant is a student in the New Media Design and Imaging Program in the School of Design. Microsoft Studios will offer technical expertise as well as access to new advances in technology.  The RPYO, along with other educational institutions, will be involved in the educational component of the project. Through ICVP, young musicians and students will engage in classical music in creative ways and will be exposed to elements of entrepreneurship and innovation as they directly relate to classical music and art.

Sound ExChange: Interactive Classical Visions Project will be developed and premiered throughout the duration of the funding period of the grant: January 2014 to January 2016.

Follow and learn more about the ICVP collaborating partners:

www.soundexchangeproject.com (Sound ExChange)

http://www.susanlakin.com/Artist.asp?ArtistID=24403&Akey=L6DFL793 (Susan Lakin)

http://www.cs.rit.edu/~jmg/ (Joe Geigel)

http://www.kverrantdesigns.com (Katie Verrant)

For more information contact Emily Wozniak: ewozniak@soundexchangeproject.com or (314) 973-6479

Sound ExChange Orchestra Shakes up Classical Music

Univ. Communications – You may think that the only way to hear a classical music concert is by sitting in the audience of a performance hall, the musicians playing at you. Emily Wozniak, a first-year Master’s student at the Eastman School of Music, decided to change that. This year, she organized the Sound ExChange Orchestra, a unique group of musicians from across the University community who are devoted to bringing a new energy and interactiveness to the classical music scene.

VIDEO: Sound Exchange Performs at the School of Medicine & Dentistry

“I love this music but there’s something about the way it’s presented that’s a little bit outdated,” said Wozniak. So, instead of being clustered on the stage of an imposing concert hall, the Sound ExChange is democratizing its acoustic experience by inviting the audience to sit among them as they perform. This is a way to break down the barriers that normally exist between the audience and the musicians, and Wozniak thinks, between the audience and the music itself.

The orchestra has almost fifty members at the moment. Wozniak, who plays the French horn, recruited from Eastman and other parts of the University and while the brass and wind sections quickly filled up, it has been a challenge to recruit enough string players. She is hopeful, however, that the new experience afforded by Sound ExChange will attract more musicians. “Sitting in the orchestra for us is really exciting because there’s kind of like a palpable energy when you’re sitting in a group all playing the same music and working together,” she said. By including the audience in that energy, the performance becomes more personal.

At their first concert on November 17 in Flaum Atrium at the School of Medicine and Dentistry, the group performed their favorite selections from well-known compositions by Rossini, Brahms, and Beethoven. The musicians also talked with the audience throughout the concert, providing a context to help listeners connect with the music.

“I think it’s a great idea. I think it’s really exciting to include other members of the public within it because it’s one of the really exciting parts of music making that the audience can’t usually participate in, being surrounded by the sound,” said Christina Balsam-Curren, who was in attendance to the concert in Flaum Atrium and is a musician herself.

Geoffrey Pope, the orchestra’s conductor, also has enjoyed the challenge of coordinating the group in performances while the audience members sit among them. “Performing in new spaces with the orchestra seated in a sort of “exploded” arrangement presents us with musical and logistical challenges,” Pope wrote in an email. “Naturally, filling the spaces between performers with audience members makes hearing each other more tricky, but I think the adrenaline we feel playing within (rather than toward) the audience can make up for this.” He added, “The experience drives us to become more adaptable as musicians than we would be in a concert hall.”

In addition to the large concerts given by the entire group, members of the Sound ExChange also perform community outreach concerts as small chamber ensembles. They strive to fulfill their educational mission in these smaller groups as well, encouraging discussion with the audience. In a recent performance at the Strong Museum of Play, the musicians played selections from the Nutcracker and invited children to dance along with the music and try out the instruments.

Wozniak sees music as “a reflection of human thought and emotion,” which can be palpable to anyone. “I think it helps to tell people ‘Ok, we’re listening to this movement and this is what Beethoven was thinking when he wrote this piece, this is what he lived through. He went deaf, this is the suffering he went through, this is what he loved,’ and that facilitates a human connection to the music and that’s what it’s about, just connecting with it in some way. You don’t have to know what goes into composition to feel an emotional connection to music,” she explained.

The goal is not only to make the music relevant and engaging for new audiences, however. Wozniak’s vision is to show the connections between music and the other disciplines within the University and beyond. After the successful concert at the Medical School, which tapped into connections between music and medicine, the Sound ExChange will be performing at the Simon Graduate School of Business on Thursday, Feb. 23, and at the Sage Fest on Thursday, April 5, an event held by the department of Art and Art History. The former concert will highlight innovators in music, connecting the entrepreneurial spirit with musical creativity; the latter will explore connections between music and the visual arts.

“Classical music usually is viewed as this elite art that you either have to be wealthy or white to connect with, or come from this background where you’ve played violin since you were two years old. I just like to compare it to writing or visual art. The humanities aren’t something reserved for a certain population. Music is the same thing, it’s a reflection of human thought and emotion,” said Wozniak.

As the group grows and develops, her hope is to eventually collaborate with all of the academic areas of the University and to take the group on the road. The concerts are free of charge for the audience but a more solid business plan is being developed to make it a sustainable endeavor. Earning a living as a musician, after all, also is a major challenge to the proliferation of classical music in the community.

The Sound ExChange welcomes any interested musicians or anyone who would be interested in becoming involved with the administration of the group to contact Emily Wozniak at ewozniak@u.rochester.edu. Check out the group’s site and Facebook page for more information.

Article written by Maya Dukmasova, a Take 5 Scholar at the University of Rochester and an intern at University Communications. She majored in philosophy and religion and focused her Take 5 year on researching the way American media covers current events in the Muslim world. An aspiring journalist, Dukmasova has freelanced for Rochester Magazine, the Phoenix New Times, and the Daily News Egypt in Cairo. She also maintains two blogs, one devoted to culture and society in Russia (www.out-of-russia.com) and the other to photography (www.myorientalism.com).