UR Ventures Launches New Brand

After several months of intense self-reflection, the University of Rochester Office of Technology Transfer relaunched itself as UR Ventures today, 21 October 2013. UR Ventures has a new look, a new structure, and a renewed focus on technology commercialization. UR Ventures will provide the University’s technology transfer functions with an emphasis on getting research discoveries to the public –through business formation, technology licensing, and through public disclosure.

UR Ventures is adopting a project management approach to every discovery, focusing on locating and securing the resources necessary to achieve success . . . or on defining the gaps and missing resources standing in the way of success. The new office will develop the information and resources needed to be better able to make tough decisions and then to match University of Rochester technologies with businesses and investors that will move them forward to the market.