{"id":253776,"date":"2007-08-03T12:30:29","date_gmt":"2007-08-03T12:30:29","guid":{"rendered":"http:\/\/www.wdev.rochester.edu\/College\/translation\/threepercent-dev\/2007\/08\/03\/amazon-takes-to-advance-marketing\/"},"modified":"2018-04-16T17:38:55","modified_gmt":"2018-04-16T17:38:55","slug":"amazon-takes-to-advance-marketing","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/2007\/08\/03\/amazon-takes-to-advance-marketing\/","title":{"rendered":"Amazon Takes to Advance Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.librarything.com\/blog\/2007\/08\/amazon-vine-and-early-reviewers.php\">Amazon Vine<\/a>  is a new program that Amazon.com is launching to put free copies of forthcoming books into the hands of their most vocal reviewers. <\/p>\n<p>As they put it:<\/p>\n<blockquote>\n<p>Vine helps our vendors generate awareness for new and pre-release products by connecting them with the voice of the Amazon community: our reviewers. Vine members, called Voices, may request free copies of items enrolled in the program and have the ability to share their opinions before these products become generally available.<\/p>\n<\/blockquote>\n<p>Aside from the fact that it&#8217;ll probably cost a fortune and only be available to the biggest of the commercial publishers, I think this is a really interesting marketing advancement. At least for books. I mean, it&#8217;s sort of like advanced screenings for movies, but in this case you can basically hand-select your audience. <\/p>\n<p>(It&#8217;s worth noting that this idea has already been successfully implemented already by Random House and <a href=\"http:\/\/www.librarything.com\/er\/list\">Library Thing<\/a>.)<\/p>\n<p>This idea does reinforce my general belief that publishers need to start using the internet and finding innovative ways to get information out about books to readers. I<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Vine is a new program that Amazon.com is launching to put free copies of forthcoming books into the hands of their most vocal reviewers. As they put it: Vine helps our vendors generate awareness for new and pre-release products by connecting them with the voice of the Amazon community: our reviewers. Vine members, called [&hellip;]<\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67486],"tags":[3096,586,3086,1956,1646],"class_list":["post-253776","post","type-post","status-publish","format-standard","hentry","category-articles","tag-amazon-com","tag-future-of-the-book","tag-library-thing","tag-marketing","tag-review"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/253776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/comments?post=253776"}],"version-history":[{"count":1,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/253776\/revisions"}],"predecessor-version":[{"id":328766,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/253776\/revisions\/328766"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/media?parent=253776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/categories?post=253776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/tags?post=253776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}