{"id":256706,"date":"2007-10-05T16:38:27","date_gmt":"2007-10-05T16:38:27","guid":{"rendered":"http:\/\/www.wdev.rochester.edu\/College\/translation\/threepercent-dev\/2007\/10\/05\/borders-redesign\/"},"modified":"2018-04-16T17:36:19","modified_gmt":"2018-04-16T17:36:19","slug":"borders-redesign","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/2007\/10\/05\/borders-redesign\/","title":{"rendered":"Borders Redesign"},"content":{"rendered":"<p>The beta design of the new <a href=\"http:\/\/beta.bordersstores.com\/online\/store\/Home\">Borders website<\/a> is now online and they&#8217;re asking for customer feedback to be posted <a href=\"http:\/\/BordersBeta.Gather.com\">here<\/a>.<\/p>\n<p>The site won&#8217;t go live until early next year, and marks Borders re-entry into the online retailing scene. Once upon a time, they managed their own website, but then sold it to Amazon in 2001.<\/p>\n<p>According to <a href=\"http:\/\/www.publishersweekly.com\/article\/CA6487405.html?rssid=192\"><i>PW<\/i><\/a> some of the new features on the site include:<\/p>\n<blockquote>\n<p>The Magic Shelf, essentially an area featuring books visitors can click on for more information. In an attempt to imitate the experience of walking into a Borders store, the site places the books on a realistic looking, three-dimensional shelf. Over time, as customers shop at the site, the Magic Shelf will become personalized based on past purchases. A related area, Picked for You, allows customers to list areas they are interested in and Borders will stock the area with appropriate titles.<\/p>\n<\/blockquote>\n<p>Ummm . . . cool. I guess. Although it sounds a bit childish . . .<\/p>\n<p>Sometimes it&#8217;s hard to figure Borders out. I love their stores and feel that historically, they&#8217;ve been more interested in backlist and literature than B&#038;N, but something seems odd about this. After selling off the UK division, I wonder if reclaiming their website isn&#8217;t a way of adding value to the U.S. company for an impending sale . . . I have no evidence for this&#8212;it&#8217;s just pure speculation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beta design of the new Borders website is now online and they&#8217;re asking for customer feedback to be posted here. The site won&#8217;t go live until early next year, and marks Borders re-entry into the online retailing scene. Once upon a time, they managed their own website, but then sold it to Amazon in [&hellip;]<\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67486],"tags":[7006,1836,7016],"class_list":["post-256706","post","type-post","status-publish","format-standard","hentry","category-articles","tag-borders","tag-cwp","tag-online-retailing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/256706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/comments?post=256706"}],"version-history":[{"count":1,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/256706\/revisions"}],"predecessor-version":[{"id":361826,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/256706\/revisions\/361826"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/media?parent=256706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/categories?post=256706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/tags?post=256706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}