{"id":258316,"date":"2007-12-03T16:28:01","date_gmt":"2007-12-03T16:28:01","guid":{"rendered":"http:\/\/www.wdev.rochester.edu\/College\/translation\/threepercent-dev\/2007\/12\/03\/now-thats-marketing\/"},"modified":"2018-04-16T17:34:51","modified_gmt":"2018-04-16T17:34:51","slug":"now-thats-marketing","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/2007\/12\/03\/now-thats-marketing\/","title":{"rendered":"Now That&#39;s Marketing"},"content":{"rendered":"<p>From <a href=\"http:\/\/www.publishersweekly.com\/article\/CA6508893.html?rssid=192\"><i>PW<\/i><\/a>:<\/p>\n<blockquote>\n<p>William Morrow publicist Danielle Bartlett wanted to promote the U.S. debut of popular Icelandic novelist Yrsa Sigurdardottir by doing an in-flight book signing of her murder mystery, <i>Last Rituals.<\/i> She contacted Icelandair\u2019s media relations manager Debbie Scott. From there, the idea morphed into a four-day trip for six journalists, arranged and paid for by Iceland Air, in which the writers spent time time with Sigurdardottir visiting locations relevant to her book.<\/p>\n<\/blockquote>\n<p>Maybe Open Letter should arrange something like this for Bragi Olafsson&#8217;s book <i>The Pets<\/i>. Too bad 90% of <i>The Pets<\/i> takes place under the protagonist&#8217;s bed. . . . That probably wouldn&#8217;t work out too well . . .<\/p>\n<p>(Bragi was the bassist in the Sugarcubes though, so in reality there should be some interesting stories to hear\/places to visit.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From PW: William Morrow publicist Danielle Bartlett wanted to promote the U.S. debut of popular Icelandic novelist Yrsa Sigurdardottir by doing an in-flight book signing of her murder mystery, Last Rituals. She contacted Icelandair\u2019s media relations manager Debbie Scott. From there, the idea morphed into a four-day trip for six journalists, arranged and paid for [&hellip;]<\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67486],"tags":[1836,6046],"class_list":["post-258316","post","type-post","status-publish","format-standard","hentry","category-articles","tag-cwp","tag-icelandic-literature"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/258316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/comments?post=258316"}],"version-history":[{"count":1,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/258316\/revisions"}],"predecessor-version":[{"id":360706,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/258316\/revisions\/360706"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/media?parent=258316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/categories?post=258316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/tags?post=258316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}