{"id":262406,"date":"2008-05-27T16:32:30","date_gmt":"2008-05-27T16:32:30","guid":{"rendered":"http:\/\/www.wdev.rochester.edu\/College\/translation\/threepercent-dev\/2008\/05\/27\/hey-look-borders-has-a-website\/"},"modified":"2018-04-16T17:32:10","modified_gmt":"2018-04-16T17:32:10","slug":"hey-look-borders-has-a-website","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/2008\/05\/27\/hey-look-borders-has-a-website\/","title":{"rendered":"Hey Look, Borders Has a Website"},"content":{"rendered":"<p>Now that the arrangement with Amazon.com is over, <a href=\"http:\/\/www.borders.com\/online\/store\/Home\">Borders<\/a> is reestablishing their web presence.<\/p>\n<p>Haven&#8217;t explored enough to make any strong statements, but in general, I like the &#8220;Magic Shelf&#8221; (pictures are cool!) and dislike how cluttered this all looks. <\/p>\n<p>From what I&#8217;ve read, it sounds like Borders big push is to integrate the &#8220;clicks&#8221; versatility (having more reviews, <a href=\"http:\/\/www.bordersmedia.com\/home.asp\">BordersMedia,<\/a> ability to order used books) with the &#8220;bricks&#8221; part of the business (this site will be better integrated into kiosks at the stores, ability to check inventory online). Which isn&#8217;t anything revolutionary, but it will be interesting to see if Borders can successfully capture some new customers from B&#038;N\/Amazon. <\/p>\n<p>Right now, I can&#8217;t say that I would use this website over any other. I do generally buy books at the Borders in Rochester (we have a lack of indie bookstores here and the huge B&#038;N has a pretty weak fiction section) and will probably use this site to check inventory, but I&#8217;m not sure how the other bells and whistles will impact my book buying experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that the arrangement with Amazon.com is over, Borders is reestablishing their web presence. Haven&#8217;t explored enough to make any strong statements, but in general, I like the &#8220;Magic Shelf&#8221; (pictures are cool!) and dislike how cluttered this all looks. From what I&#8217;ve read, it sounds like Borders big push is to integrate the &#8220;clicks&#8221; [&hellip;]<\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67486],"tags":[12446,1836,1646],"class_list":["post-262406","post","type-post","status-publish","format-standard","hentry","category-articles","tag-borders-com","tag-cwp","tag-review"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/262406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/comments?post=262406"}],"version-history":[{"count":1,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/262406\/revisions"}],"predecessor-version":[{"id":326416,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/262406\/revisions\/326416"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/media?parent=262406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/categories?post=262406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/tags?post=262406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}