{"id":265656,"date":"2008-10-31T14:20:57","date_gmt":"2008-10-31T14:20:57","guid":{"rendered":"http:\/\/www.wdev.rochester.edu\/College\/translation\/threepercent-dev\/2008\/10\/31\/grand-idea-surrounding-crappy-content\/"},"modified":"2018-04-16T17:27:40","modified_gmt":"2018-04-16T17:27:40","slug":"grand-idea-surrounding-crappy-content","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/2008\/10\/31\/grand-idea-surrounding-crappy-content\/","title":{"rendered":"Grand Idea Surrounding Crappy Content"},"content":{"rendered":"<p><a href=\"http:\/\/jwikert.typepad.com\/the_average_joe\/2008\/10\/looking-for-10000-book-review-bloggers.html\">Joe Wikert<\/a> writes about the recent push at Thomas Nelson to engage with book bloggers. <\/p>\n<p>I&#8217;m not sure how revolutionary it is to offer writers\/bloggers a copy of a book if they will review\/write about it (we call these review copies), but, you know, good job Thomas Nelson, this &#8220;free book&#8221; strategy got approx. 200 online reviews of <em>The Faith of Barack Obama<\/em>. Now, they have their sites set on a much grander scale&#8212;a Book Review Blogger program featuring 10,000 bloggers.<\/p>\n<p>You can sign up <a href=\"http:\/\/brb.thomasnelson.com\/\">here<\/a> to participate:<\/p>\n<blockquote>\n<p>Join Thomas Nelson Book Review Bloggers today! Any blogger can receive <span class=\"caps\">FREE<\/span> copies of select Thomas Nelson products. In exchange, you must agree to read the book and post a 200-word review on your blog and on any consumer retail website.<\/p>\n<\/blockquote>\n<p>(What do you think happens if you agree and then don&#8217;t read the book? Are you banned for life? Do you lose your blogging privileges?)<\/p>\n<p>The real kicker is the book they&#8217;re launching along with this program: Lynne Spears&#8217;s <a href=\"http:\/\/brb.thomasnelson.com\/reviews\/bybook\/2\"><em>Through the Storm<\/em><\/a> about raising Britney and Jaime Lynn. Wow. Sign me up. <\/p>\n<p>If you&#8217;re a blogger and would like something a bit more literary to read\/write about, e-mail me at chad.post at rochester dot edu and I&#8217;ll send you whichever <a href=\"http:\/\/www.openletterbooks.org\">Open Letter<\/a> title you&#8217;d like.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joe Wikert writes about the recent push at Thomas Nelson to engage with book bloggers. I&#8217;m not sure how revolutionary it is to offer writers\/bloggers a copy of a book if they will review\/write about it (we call these review copies), but, you know, good job Thomas Nelson, this &#8220;free book&#8221; strategy got approx. 200 [&hellip;]<\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67486],"tags":[1836,1866,1646,16096,16086],"class_list":["post-265656","post","type-post","status-publish","format-standard","hentry","category-articles","tag-cwp","tag-open-letter","tag-review","tag-review-copies","tag-thomas-nelson"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/265656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/comments?post=265656"}],"version-history":[{"count":1,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/265656\/revisions"}],"predecessor-version":[{"id":325266,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/265656\/revisions\/325266"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/media?parent=265656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/categories?post=265656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/tags?post=265656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}