{"id":270966,"date":"2009-05-12T14:41:57","date_gmt":"2009-05-12T14:41:57","guid":{"rendered":"http:\/\/www.wdev.rochester.edu\/College\/translation\/threepercent-dev\/2009\/05\/12\/life-incorporated\/"},"modified":"2018-04-16T17:19:59","modified_gmt":"2018-04-16T17:19:59","slug":"life-incorporated","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/2009\/05\/12\/life-incorporated\/","title":{"rendered":"Life Incorporated"},"content":{"rendered":"<p>A few weeks ago <a href=\"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/index.php?id=1798\">we posted<\/a> a brief interview that Jason Boog of GalleyCat conducted with Douglas Rushkoff about conglomerates and the media. This interview tied into Rushkoff&#8217;s latest book &#8212; <em>Life Inc.: How the World Became a Corporation and How to Take It Back<\/em> &#8212; which is a fantastic critique of the rise of corporations and the negative influence the principles underlying corporations have had on virtually every aspect of our life. <\/p>\n<p>We&#8217;re planning on running an interview with Douglas about the book and about corporations and publishing (irony #1: <em>Life Inc<\/em> is coming out in June from <em>Random House<\/em>) in the not-too-distant future, but since this is such a fantastic, important book, I thought I&#8217;d point out the book&#8217;s <a href=\"http:\/\/www.lifeincorporated.net\/index.html\">special website<\/a> and &#8220;Life Inc The Movie,&#8221; which hits on some of the major points of the book. (It&#8217;s kind of like a <a href=\"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/index.php?id=1650\">videobook!<\/a> )<\/p>\n<p>The book releases on June 2nd, but is <a href=\"http:\/\/www.lifeincorporated.net\/order.html\">available for preorder<\/a> from, well, Amazon, Barnes &amp; Noble, and Borders. (Irony #2.)<\/p>\n<p><embed src='http:\/\/www.lifeincorporated.net\/media\/player.swf' height='305' width='380' allowscriptaccess='always' allowfullscreen='true' flashvars='description=Life%20Incorporated&#038;author=Douglas%20Rushkoff&#038;image=http%3A%2F%2Flifeincorporated.net%2Fmedia%2Flifeinc.png&#038;skin=http%3A%2F%2Fwww.lifeincorporated.net%2Fmedia%2Fskin%2Fmodieus.swf&#038;title=Life%20Inc%20the%20Movie&#038;file=http%3A%2F%2Flifeincorporated.net%2Fmedia%2Flifeinc.mp4&#038;plugins=viral'\/><\/p>\n<p>One of the interesting examples Douglas uses in this video is the bit about the restaurant Comfort and the owner&#8217;s inability to secure a bank loan for expansion. When this happened, he came up with the idea of &#8220;Comfort Dollars&#8221; through which, for every $100 invested, you received $120 Comfort Dollars to spend at the restaurant, thereby helping this local business to expand, and receiving a 20% return on investment . . . This isn&#8217;t unlike our <a href=\"http:\/\/catalog.openletterbooks.org\/subscribe\/\">subscription model<\/a> through which for every $120 &#8220;investment,&#8221; you receive approx. $180 worth of Open Letter books . . . From our perspective, it&#8217;s great to know that X number of units of a new book are going directly to readers the second the book comes back from the printer, and for readers, you&#8217;re receiving $1.50 worth of books for every $1 spend . . . <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago we posted a brief interview that Jason Boog of GalleyCat conducted with Douglas Rushkoff about conglomerates and the media. This interview tied into Rushkoff&#8217;s latest book &#8212; Life Inc.: How the World Became a Corporation and How to Take It Back &#8212; which is a fantastic critique of the rise of [&hellip;]<\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67486],"tags":[1836,15106,21626],"class_list":["post-270966","post","type-post","status-publish","format-standard","hentry","category-articles","tag-cwp","tag-douglas-rushkoff","tag-life-inc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/270966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/comments?post=270966"}],"version-history":[{"count":1,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/270966\/revisions"}],"predecessor-version":[{"id":352766,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/270966\/revisions\/352766"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/media?parent=270966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/categories?post=270966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/tags?post=270966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}