{"id":289896,"date":"2012-04-06T19:52:27","date_gmt":"2012-04-06T19:52:27","guid":{"rendered":"http:\/\/www.wdev.rochester.edu\/College\/translation\/threepercent-dev\/2012\/04\/06\/three-percent-34-these-creatures-i-must-woo\/"},"modified":"2018-04-16T14:45:06","modified_gmt":"2018-04-16T14:45:06","slug":"three-percent-34-these-creatures-i-must-woo","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/2012\/04\/06\/three-percent-34-these-creatures-i-must-woo\/","title":{"rendered":"Three Percent #34: &#34;These Creatures I Must Woo&#34;"},"content":{"rendered":"<p>This week Tom and I welcomed Jeff Waxman of University of Chicago Press and 57th Street Books to the podcast to talk about different approaches to marketing different &#8220;types&#8221; of translations, such as contemporary translations vs. classic works vs. new translations vs. reprints vs. . . . It&#8217;s an interesting conversation (isn&#8217;t it always?) with the conversation ranging from the influence of reviews, to best practices for publishers to engage with booksellers. And it ends with a stunning rendition of the &#8220;Bookselling&#8221; section of <em>The Way it Wasn&#8217;t<\/em> by New Directions founder James Laughlin. (It&#8217;s worth listening to the podcast just to get to this.) <\/p>\n<p>This week&#8217;s music is &#8220;The Gift Shop&#8221; by <a href=\"http:\/\/www.dinowalrus.com\/\">Dinowalrus<\/a>.<\/p>\n<p>As always you can subscribe to the podcast in iTunes by clicking <a href=\"http:\/\/itunes.apple.com\/us\/podcast\/three-percent-podcast\/id434696686\">here<\/a>. To subscribe with other podcast downloading software, such as Google&#8217;s <a href=\"http:\/\/listen.googlelabs.com\/\">Listen<\/a>, copy the following <a href=\"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/index.php?s=broadcast_3p\">link<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week Tom and I welcomed Jeff Waxman of University of Chicago Press and 57th Street Books to the podcast to talk about different approaches to marketing different &#8220;types&#8221; of translations, such as contemporary translations vs. classic works vs. new translations vs. reprints vs. . . . It&#8217;s an interesting conversation (isn&#8217;t it always?) with the conversation ranging from the influence of reviews, to best practices for publishers to engage with booksellers. And it ends with a stunning rendition of the &#8220;Bookselling&#8221; section of <em>The Way it Wasn&#8217;t<\/em> by New Directions founder James Laughlin. (It&#8217;s worth listening to the podcast just to get to this.) <\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67446],"tags":[1646],"class_list":["post-289896","post","type-post","status-publish","format-standard","hentry","category-three-percent-podcast","tag-review"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/289896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/comments?post=289896"}],"version-history":[{"count":1,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/289896\/revisions"}],"predecessor-version":[{"id":319296,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/289896\/revisions\/319296"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/media?parent=289896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/categories?post=289896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/tags?post=289896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}