{"id":48832,"date":"2022-05-09T15:11:06","date_gmt":"2022-05-09T15:11:06","guid":{"rendered":"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/?p=48832"},"modified":"2022-12-12T15:05:56","modified_gmt":"2022-12-12T15:05:56","slug":"starting-a-sweet-venture-anna-gaines-15-and-yuting-yang-16","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/2022\/05\/09\/starting-a-sweet-venture-anna-gaines-15-and-yuting-yang-16\/","title":{"rendered":"Starting a sweet venture: Anna Gaines \u201915 and Yuting Yang \u201916"},"content":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_image=&#8221;48972&#8243; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;150px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1652106941809{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: rgba(24,41,87,0.8) !important;*background-color: rgb(24,41,87) !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Starting a sweet venture: Anna Gaines \u201915 and Yuting Yang \u201916<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;150px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#7eb1dc&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h3 class=\"rev-text\" style=\"text-align: center;\">These two engineers-turned-entrepreneurs sell cookies to spread joy.<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_column_text]<\/p>\n<div id=\"attachment_48992\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48992\" class=\"wp-image-48992\" src=\"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/sugar-house-anna-gaines-yuting-yang-1200x1176-1-300x294.jpg\" alt=\"Yuting Yang and Anna Gaines posing together for an outdoor picture\" width=\"800\" height=\"784\" srcset=\"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/sugar-house-anna-gaines-yuting-yang-1200x1176-1-300x294.jpg 300w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/sugar-house-anna-gaines-yuting-yang-1200x1176-1-1024x1004.jpg 1024w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/sugar-house-anna-gaines-yuting-yang-1200x1176-1-768x753.jpg 768w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/sugar-house-anna-gaines-yuting-yang-1200x1176-1-700x686.jpg 700w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/sugar-house-anna-gaines-yuting-yang-1200x1176-1.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-48992\" class=\"wp-caption-text\">Yuting Yang \u201916 &amp; Anna Gaines \u201915<\/p><\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]In high school, Yuting Yang \u201916 was a Chinese exchange student in Palmer, Alaska, when she met Anna Gaines \u201915. The two became fast friends and later attended the University of Rochester together, both determined to become engineers. After graduation, Gaines went to work for an engineering firm in Philadelphia and Yang for an engineering consulting firm in New York City.<\/p>\n<p>During the pandemic, Yang and Gaines realized that they derive happiness through the simple things in life. That\u2019s when Gaines left her job to return home to Alaska and start a macaron business, GG Macs. Yang later offered to help bring the business to Los Angeles, where she and her husband live.<\/p>\n<p>\u201cSomething small and sweet, like a macaron, can make people smile,\u201d says Gaines. \u201cThat\u2019s what we want our business to do\u2014to bring joy to people and their communities.\u201d<\/p>\n<p>The Sugar House makes about 700 macarons a day in their L.A.-based commercial kitchen, and their colorful confections are available in both L.A. and Anchorage at farm markets, through catering orders, via DoorDash, and as corporate gifts.<\/p>\n<p>Being engineers is a plus. Gaines and Yang apply their Hajim School know-how to help reduce waste, maximize productivity, track and measure customer feedback, analyze what they bring to market, and improve their processes. \u201cEngineers love to innovate and solve problems,\u201d says Yang. \u201cEntrepreneurs need those skills, too.\u201d<\/p>\n<p>Today, the Sugar House offers a range of flavors, from the traditional vanilla, chocolate, and lemon to seasonal favorites like matcha and chocolate covered strawberry. Gaines and Yang also make trending flavors such as the sweet-and-salty chocolate potato chip macarons. Red bean custard is popular, too, especially in L.A. where many people enjoy Asian-influenced flavors. \u201cMy personal favorite is our raspberry macaron,\u201d adds Gaines. \u201cThe white chocolate ganache mixed with pureed, fresh raspberries is delicious.\u201d<\/p>\n<p>The business is creating great memories for Gaines and Yang. \u201cI\u2019ll never forget this one little boy who came up to our booth recently,\u201d says Yang. \u201cI watched him dig through his pockets for change. He came up short, but the person behind him gave him what he needed to get the cookie he wanted. Cookies do that\u2014they bring us together.\u201d[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>\u00a0 \u00a0 \u00a0Macaron or macaroon?<\/strong><\/h3>\n<p>[\/vc_column_text][vc_single_image image=&#8221;49122&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; mkd_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1652712755367{padding-left: 50px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Macaron<br \/>\n[ m a h &#8211; k a &#8211; R O H N ]<\/p>\n<p style=\"text-align: center;\">Almond-based<br \/>\nDelicate meringue texture<br \/>\nCreamy jam, ganache, or<br \/>\nbuttercream center<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_single_image image=&#8221;49022&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; mkd_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text css=&#8221;.vc_custom_1652879486132{padding-left: 50px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Macaroon<br \/>\n[ m a k- u h &#8211; R O O N ]<\/p>\n<p style=\"text-align: center;\">Coconut-based<br \/>\nCrunchy and chewy texture<br \/>\nSometimes dipped in chocolate<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column_inner][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49012 size-full\" src=\"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB.jpeg\" alt=\"photo of a sweet house package sitting on a blue bench on a boardwalk as a couple gaze at the water in the background\" width=\"2048\" height=\"2048\" srcset=\"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB.jpeg 2048w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB-300x300.jpeg 300w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB-1024x1024.jpeg 1024w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB-150x150.jpeg 150w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB-768x768.jpeg 768w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB-1536x1536.jpeg 1536w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB-550x550.jpeg 550w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB-1000x1000.jpeg 1000w, https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/05\/FDCF4C7E-4B77-423F-8218-7A5B2B22ECAB-700x700.jpeg 700w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#ffc70a&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column_inner][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h3 style=\"margin-bottom: -15px;\"><strong>So you want to be an entrepreneur?<\/strong><\/h3>\n<p><strong>Gaines and Yang offer the following advice:<\/strong><\/p>\n<p><strong style=\"margin-bottom: -15px;\">Take risks.<\/strong><br \/>\nRecent graduates often have less responsibility than those who are settled in their careers, and it\u2019s easier to make a big move when you are younger. If you have a<br \/>\npassion project in mind, now could be the best time to pursue it.<\/p>\n<p><strong style=\"margin-bottom: -15px;\">Be ready to work hard.<\/strong><br \/>\nWe work six days a week and often start early. Being an entrepreneur doesn\u2019t mean working 9 to 5\u2014you have to be okay with that and with building from scratch.<\/p>\n<p><strong style=\"margin-bottom: -15px;\">Keep learning and adapting.<\/strong><br \/>\nWe aren\u2019t professional bakers by training. We\u2019ve had to learn how to do it, plus master skills such as accounting and social media\u2014or know when to hire outside help.<\/p>\n<p><strong style=\"margin-bottom: -15px;\">Do what brings joy.<\/strong><br \/>\nAlthough we love cookies, other people are likely inspired by something else. For us, giving people a cookie gives us joy. We\u2019ve even set up our farm market booth to look like an ice cream counter. People can see through the glass counter and view all the cookies and colors and it makes them smile.<\/p>\n<p><strong style=\"margin-bottom: -15px;\">Lean on others.<\/strong><br \/>\nBe open to meeting new people and ask for help from people in your communities and in your networks. For instance, our graphic designer is a classmate from the<br \/>\nUniversity, and we are plugged into The Meliora Collective. We give a lot of advice to other entrepreneurs, too. By paying it forward, we can all help each other.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;18px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#e9e5d7&#8243; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column_inner][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h3><strong>Career resources<\/strong><\/h3>\n<p>Engage with the\u00a0<a href=\"http:\/\/careereducation.rochester.edu\/\">Gwen M. Greene Center for Career Education and Connection<\/a>, which supports students, alumni, and employers with career tools and resources. Also, join\u00a0<a href=\"http:\/\/thecollective.rochester.edu\/\">The Meliora Collective<\/a>, an online professional networking platform available exclusively to University alumni, students, and friends. Also, check out our <a href=\"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/2022\/06\/09\/from-the-ground-up-emma-rainwater-11-and-naomi-salama-08\/\">Ain Center for Entrepreneurship<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<em>Find out more at <\/em><a href=\"http:\/\/www.sugarhouselosangeles.com\"><em>www.sugarhouselosangeles.com<\/em><\/a><em>.<\/em><br \/>\n<em>Photo Credit: Brett Loie<\/em><br \/>\n<em>Find this story and more good things for University of Rochester alumni and friends in the summer issue of <a href=\"https:\/\/www.rochester.edu\/adv\/downloads\/buzz\/issue-3-summer-2022\/\">Buzz magazine<\/a>.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text css=&#8221;.vc_custom_1652109045816{border-top-width: 1px !important;padding-top: 10px !important;border-top-color: #999999 !important;border-top-style: solid !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #999999;\"><strong>\u2014 Kristine Kappel Thompson, May 2022<\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In high school, Yuting Yang \u201916 was a Chinese exchange student in Palmer, Alaska, when she met Anna Gaines \u201915. The two became fast friends and later attended the University of Rochester together, both determined to become engineers. After graduation, Gaines went to work for an engineering firm in Philadelphia and Yang for an engineering consulting firm in New York City.<\/p>\n","protected":false},"author":62,"featured_media":51432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,142],"tags":[62,172,662,922,652],"class_list":["post-48832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profiles","category-stories","tag-diversity-and-inclusion","tag-entrepreneurship","tag-reunion","tag-stories","tag-women-who-roc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starting a sweet venture: Anna Gaines \u201915 and Yuting Yang \u201916 - Alumni News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/2022\/05\/09\/starting-a-sweet-venture-anna-gaines-15-and-yuting-yang-16\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting a sweet venture: Anna Gaines \u201915 and Yuting Yang \u201916 - Alumni News\" \/>\n<meta property=\"og:description\" content=\"In high school, Yuting Yang \u201916 was a Chinese exchange student in Palmer, Alaska, when she met Anna Gaines \u201915. 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