Advancement Year-End Boilerplate Messaging:

“When you make your gift by June 30, you will make a difference to students and jumpstart impact across the University in July.”

Advancement Year-End Outreach To Be Aware Of:

• 6/27 – Annual Giving Programs “48-Hour” Email Appeals
  • Segments: Academic, Community, Reunion, Young Alumni, Rochester Loyal Society, Eastman, Athletics
• 6/29 – Annual Giving Programs ’24-Hour”, Last-Chance Email Appeals
  • Segments: All-Academic, Community

Ways to Promote Year-End Giving:

• Forward or share one of the above Advancement communications to your personal network of friends, classmates, and family.
• Write your own personal email appeal to your network of friends, classmates, and family. Personalize it with why you feel it’s important to give and where you choose to give yourself.
• Create a social media post about making a gift before June 30. Personalize it with why you feel it’s important to give and where you choose to give yourself.

Sample Language:

• I choose to give to [Insert Support Area] because [Reason for Giving]. I hope you will join me by making a gift, of any size, to any area of the University, before June 30.
• Together, we can make a big difference. Be sure to make your gift, of any amount, before June 30.
• I donated this year. Join me in making an impact on the next generation of UR students!

Images:

Reminder – Ways To Give:

• Through our secure online giving form
• By phone – 866-673-0181
• By mail with a check dated and postmarked by June 30:

University of Rochester
Office of Gift and Donor Records
300 East River Road Box 270032
Rochester, NY 14627