a virtual discovery ball logo image

Social media

Post on social before and during the virtual Discovery Ball and encourage friends and family to attend the event and support the Wilmot Cancer Institute! Use the event hashtag #WilmotDiscoveryBall2020 in your public posts.

Post ideas

  • Share what Wilmot means to you. Did you or a loved one receive great care at Wilmot? Is there a Wilmot doctor, nurse, or staff member who is special to you?
  • Tag friends and family who may want to attend, and share the event website so they can register: https://www.urmc.rochester.edu/cancer-institute/giving/discovery-ball.aspx
    • If posting to Instagram, use #linkinbio, or “Link in bio” in copy, and then place the URL of the event website in your profile
  • Mention your personal story or reason for attending/supporting WCI
  • Express thanks to the frontline healthcare providers at WCI and around the world

Posting tips

  • Use the event hashtag in your posts (#WilmotDiscoveryBall2020)
  • Tag the WCI Facebook (@WilmotCancerInstitute) and Instagram (@wilmotcancer) accounts in your posts
  • Tag friends, locations, and venues in your posts with @ + their username
  • Make your post public (more details below)

Making a post public

In order to reach as many people as possible, we suggest making your posts public. See below on how to make your posts public on different platforms.

Instagram

On Instagram, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.

  • Navigate to your profile and tap the three lines in the top right corner.
  • Select “Settings,” and then “Privacy.”
  • Beneath “Connections,” you should see “Account Privacy.”
  • Make sure the “Private Account” toggle is switched to off.

Twitter

On Twitter, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.

  • In the top menu, tap your profile icon, then select “Settings and privacy.”
  • Tap “Privacy and safety.”
  • Under Tweets, make sure the “Protect your Tweets” toggle is switched to off.
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