{"id":697562,"date":"2020-06-05T13:17:45","date_gmt":"2020-06-05T17:17:45","guid":{"rendered":"https:\/\/www.rochester.edu\/advancement\/?page_id=697562"},"modified":"2020-06-15T12:37:40","modified_gmt":"2020-06-15T16:37:40","slug":"socialmediatoolkit","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/advancement\/virtual-discovery-ball\/socialmediatoolkit\/","title":{"rendered":"A Virtual Discovery Ball | Social Media Toolkit"},"content":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#afdedc&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column css=&#8221;.vc_custom_1570546903416{border-bottom-width: 2px !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;692392&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; mkd_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.rochester.edu\/advancement\/virtual-discovery-ball\/&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2><strong>Social media<\/strong><\/h2>\n<p>Post on social before and during the virtual Discovery Ball and encourage friends and family to attend the event and support the Wilmot Cancer Institute! Use the event hashtag <strong>#WilmotDiscoveryBall2020<\/strong> in your public posts.<\/p>\n<p><strong>Post ideas<\/strong><\/p>\n<ul>\n<li>Share what Wilmot means to you. Did you or a loved one receive great care at Wilmot? Is there a Wilmot doctor, nurse, or staff member who is special to you?<\/li>\n<li>Tag friends and family who may want to attend, and share the event website so they can register: <a href=\"https:\/\/www.urmc.rochester.edu\/cancer-institute\/giving\/discovery-ball.aspx\">https:\/\/www.urmc.rochester.edu\/cancer-institute\/giving\/discovery-ball.aspx<\/a>\n<ul>\n<li>If posting to Instagram, use #linkinbio, or \u201cLink in bio\u201d in copy, and then place the URL of the event website in your profile<\/li>\n<\/ul>\n<\/li>\n<li>Mention your personal story or reason for attending\/supporting WCI<\/li>\n<li>Express thanks to the frontline healthcare providers at WCI and around the world<\/li>\n<\/ul>\n<p><strong>Posting tips<\/strong><\/p>\n<ul>\n<li>Use the event hashtag in your posts (<strong>#WilmotDiscoveryBall2020<\/strong>)<\/li>\n<li>Tag the WCI Facebook (@WilmotCancerInstitute) and Instagram (@wilmotcancer) accounts in your posts<\/li>\n<li>Tag friends, locations, and venues in your posts with @ + their username<\/li>\n<li>Make your post public (more details below)<\/li>\n<\/ul>\n<p><strong>Making a post public<\/strong><\/p>\n<p>In order to reach as many people as possible, we suggest making your posts public. See below on how to make your posts public on different platforms.<\/p>\n<p><strong>Instagram<\/strong><\/p>\n<p>On Instagram, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.<\/p>\n<ul>\n<li>Navigate to your profile and tap the three lines in the top right corner.<\/li>\n<li>Select \u201cSettings,\u201d and then \u201cPrivacy.\u201d<\/li>\n<li>Beneath \u201cConnections,\u201d you should see \u201cAccount Privacy.\u201d<\/li>\n<li>Make sure the \u201cPrivate Account\u201d toggle is switched to off.<\/li>\n<\/ul>\n<p><strong>Twitter<\/strong><\/p>\n<p>On Twitter, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.<\/p>\n<ul>\n<li>In the top menu, tap your profile icon, then select \u201cSettings and privacy.\u201d<\/li>\n<li>Tap \u201cPrivacy and safety.\u201d<\/li>\n<li>Under Tweets, make sure the \u201cProtect your Tweets\u201d toggle is switched to off.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;75px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#afdedc&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_single_image image=&#8221;692422&#8243; img_size=&#8221;600&#215;100&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; mkd_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.urmc.rochester.edu\/cancer-institute.aspx&#8221;][vc_empty_space height=&#8221;25px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#afdedc&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column css=&#8221;.vc_custom_1570546903416{border-bottom-width: 2px !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;692392&#8243; 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