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Meghan Plate

By | Entrepreneurship

Artistry and Entrepreneurship: Learning from Eric Booth

The Ain Center for Entrepreneurship recently co-hosted a workshop for entrepreneurial educator Eric Booth with Eastman’s Institute for Music Leadership and the Barbara J. Burger iZone. Eric Booth shared a problem-solving framework that he utilizes to work through everything from pressing social issues to small problems.

Read more about the workshop and Cynefin Framework here.

By | Innovation, People, Rochester

Artistry and Entrepreneurship: Learning from Eric Booth

By Ain CFE Staff

On Friday, January 25, Eastman’s Institute for Music Leadership partnered with the Ain Center for Entrepreneurship and the Barbara J. Burger iZone to host Eric Booth for a workshop: Framing Problems Accurately and Solving Them Creatively. Booth – an actor, author, artist, entrepreneur, and educator – completed a residency at the IML on January 26, after leading a number of events on teaching artistry. Drawing upon his own experiences, he helped University of Rochester students learn how such artistry can be incorporated into a multitude of disciplines.

Booth’s background spans years and fields. After working as an actor, he taught at Juilliard, Stanford University, NYU, Tanglewood, Lincoln Center Education, and the Kennedy Center. He is currently a senior advisor to El Sistema-inspired sites around the U.S. and around the world. To address pressing social problems, Booth employs an entrepreneurial approach, specifically that of the Cynefin Framework.

Created in 1999 by Dave Snowden, a Welsh management consultant who is now the Founder and Chief Scientific Officer of Cognitive Edge, the Cynefin Framework allows individuals to identify and categorize problems accurately to provide for the most imaginative and efficient means to solve them. Cynefin is named for a Welsh word that loosely translates to unseen forces that influence our lives that we can work with, though understanding them is impossible. In this framework, complexity is critical and encourages creativity.

A chart of the Cynefin Framework. For more information and a breakdown of the framework, check out this article in the Harvard Business Review.

Like the Customer Discovery training we use in the Ain Center, Cynefin also makes use of continual reassessment of the problem. Entrepreneurs need to utilize constant customer feedback to adjust current offerings, pivot their vision, or create something new. During the workshop, Booth made a point to show how ongoing review can ensure that any problems are addressed as they come up – as fundamental to a large arts organization as it is to fledgling venture.

To conclude the workshop, Booth led the group in a “thought experiment.” Each attendee had to select a social problem that they would like to address, then identify what type of problem it was. Though the classification was an essential part of this experience, he also asked everyone to consider how they came to that conclusion. In other words, you need to think of how you think.

In general, the Cynefin Framework allows people to work toward the root of the problem they are trying to solve. The take away from this workshop? Entrepreneurs and artists share the ability to think outside the box, and utilizing a framework (whether it’s Cynefin, Lean Launchpad, etc.) can be helpful to keep on task and guide the thought process.

In fall 2018, the Ain Center hosted a full workshop on Customer Discovery, which you can read about here. Please contact the Ain Center if you would like more information on frameworks to consider and assistance in selecting the best one for your venture – we are here to help!

By | Entrepreneurship

ENT Club Highlight: Meliora LaunchPad

The start of a new semester meant the inauguration of new leadership for one of the University’s entrepreneurship clubs. Meliora LaunchPad held their general interest meeting on January 25, welcoming new members and setting their agenda for Spring 2019.

Read more about Meliora LaunchPad and their mission here.

By | Innovation, People, Rochester

ENT Club Spotlight: Meliora LaunchPad

By Ain CFE Staff

A Growing Group of Innovators

Meliora LaunchPad aims to build a community of individuals who strive to initiate innovative ideas, share the experiences of entrepreneurship, and inspire others to do the same. MLP is a group for students who are motivated to explore the prospects of entrepreneurship in their own field. Through networking and educational opportunities, the club raises campus awareness, fosters a network of entrepreneurs, and connects students with valuable resources and opportunities. Below you’ll find an informational slide deck from their January 2019 General Interest Meeting, as well as a video MLP members made in spring 2018.

For more information on Meliora LaunchPad, visit their club page on the Campus Community Connection website. You can also reach out to members of their Executive Board, led by Marc Haddad ’21.