{"id":37016,"date":"2022-07-21T10:24:54","date_gmt":"2022-07-21T14:24:54","guid":{"rendered":"https:\/\/www.rochester.edu\/alumni\/?page_id=37016"},"modified":"2022-08-10T09:42:45","modified_gmt":"2022-08-10T13:42:45","slug":"social-media-toolkit","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/alumni\/stay-connected\/social-media-toolkit\/","title":{"rendered":"Social Media Toolkit"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_image=&#8221;32286&#8243; padding_top=&#8221;175&#8243; padding_bottom=&#8221;175&#8243; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;center&#8221; background_color=&#8221;#ffc70a&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column_inner][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h1>Social Media Toolkit<\/h1>\n<p>[\/vc_column_text][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>Volunteer Social Media Toolkit<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_column_text]<\/p>\n<p>As a volunteer and champion for the University of Rochester you are essential in spreading the word to our broader community\u2014through your own voice.\u00a0Social media is an invaluable communication medium.<\/p>\n<p>This toolkit includes important resources to assist you in intensifying outreach and promotion for major events. Thank you for spreading the word and expanding the University network.<\/p>\n<p>[\/vc_column_text][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>General Posting Tips and Ideas<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Tag the University of Rochester Alumni\u00a0<a href=\"https:\/\/www.facebook.com\/URAlumniRelations\/\">Facebook<\/a>\u00a0(@URAlumniRelations),\u00a0<a href=\"https:\/\/www.instagram.com\/uofralumni\/\">Instagram<\/a>\u00a0(@uofralumni) and <a href=\"https:\/\/twitter.com\/rochesteralumni\">Twitter<\/a> (@rochesteralumni) accounts in your posts.<\/li>\n<li>Tag friends, locations, and venues in your posts with @ + their user name.<\/li>\n<li>Share posts from the\u00a0<a href=\"https:\/\/www.instagram.com\/uofralumni\/\">alumni Instagram account<\/a>\u00a0to your story. See\u00a0<a href=\"https:\/\/vimeo.com\/354910056\">demo video<\/a>\u00a0or\u00a0<a href=\"https:\/\/help.instagram.com\/1013375002134043\">read how here.<\/a><\/li>\n<li>Retweet posts from the <a href=\"https:\/\/twitter.com\/rochesteralumni\">alumni Twitter page<\/a>.<\/li>\n<li>Share the event registration link directly in your posts. Links should only be included with Facebook and Twitter posts, as they are not clickable in Instagram unless placed in your bio. If posting to Instagram, use #linkinbio, or \u201cLink in bio\u201d in copy, and then place the URL in your profile.<\/li>\n<li>Make your posts unique! Share what you\u2019re personally excited to do at the event, and tag friends that you think might be interested in attending. Highlight the basic information \u2013 date, location, key points of the event.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>Important Hashtags<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<ul>\n<li>#URalumni<\/li>\n<li>#RochesterEffect<\/li>\n<li>#reunions<\/li>\n<li>#friendship<\/li>\n<li>#connections<\/li>\n<li>#celebrations<\/li>\n<li>#URcelebrates<\/li>\n<li>#URmakingadifference<\/li>\n<li>#URgrateful<\/li>\n<li>#RochesterGives<\/li>\n<li>#meliora<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>Making a Post Public<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]In order to reach as many alumni as possible, we suggest making your posts \u201cPublic.\u201d See below on how to make your posts public on different platforms.[\/vc_column_text][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>Facebook<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<p style=\"padding-left: 30px;\">Creating a new post<\/p>\n<ul>\n<li>Write your post in the \u201cWhat\u2019s on your mind?\u201d section.<\/li>\n<li>Click on the drop-down menu directly below your name.<\/li>\n<li>You will see the \u201cWho can see your post?\u201d options.<\/li>\n<li>Select \u201cPublic.\u201d<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/vimeo.com\/354910021\" target=\"_self\" data-hover-background-color=#00205b data-hover-border-color=#ffc70a data-hover-color=#ffffff  class=\"qbutton  icon_right\" style=\"color: #ffffff; border-color: rgba(255,199,10,0.01); border-width: 2px; background-color: #00205b;\">Show me how<\/a>[\/vc_column_inner][\/vc_row_inner][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Click on the ellipsis icon (\u2026) located to the right of the existing post.<\/li>\n<li>Select \u201cEdit Post.\u201d<\/li>\n<li>Click on the drop-down menu directly below your name.<\/li>\n<li>You will see the \u201cWho can see your post?\u201d options.<\/li>\n<li>Select \u201cPublic.\u201d<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;]<a href=\"https:\/\/vimeo.com\/354910032\" target=\"_self\" data-hover-background-color=#00205b data-hover-border-color=#ffc70a data-hover-color=#ffffff  class=\"qbutton  icon_right\" style=\"color: #ffffff; border-color: #ffffff; border-width: 2px; background-color: #00205b;\">Show me how<\/a>[vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>Instagram<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<p>On Instagram, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.<\/p>\n<ul>\n<li>Navigate to your profile and tap the three lines in the top right corner.<\/li>\n<li>Select \u201cSettings,\u201d and then \u201cPrivacy.\u201d<\/li>\n<li>Beneath \u201cConnections,\u201d you should see \u201cAccount Privacy.\u201d<\/li>\n<li>Make sure the \u201cPrivate Account\u201d toggle is switched to off.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;]<a href=\"https:\/\/vimeo.com\/354910043\" target=\"_self\" data-hover-background-color=#00205b data-hover-border-color=#ffc70a data-hover-color=#ffffff  class=\"qbutton  icon_right\" style=\"color: #ffffff; border-color: #ffffff; border-width: 2px; background-color: #00205b;\">Show me how<\/a>[vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>Twitter<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<p>On Twitter, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.<\/p>\n<ul>\n<li>In the top menu, tap your profile icon, then select \u201cSettings and privacy.\u201d<\/li>\n<li>Tap\u00a0\u201cPrivacy and safety.\u201d<\/li>\n<li>Under\u00a0Tweets, make sure the\u00a0\u201cProtect your\u00a0Tweets\u201d toggle is switched to off.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;]<a href=\"https:\/\/vimeo.com\/354910048\" target=\"_self\" data-hover-background-color=#00205b data-hover-border-color=#ffc70a data-hover-color=#ffffff  class=\"qbutton  icon_right\" style=\"color: #ffffff; border-color: #ffffff; border-width: 2px; background-color: #00205b;\">Show me how<\/a>[vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>LinkedIn<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Write your post in the \u201cStart a post\u201d section.<\/li>\n<li>Click on the drop-down menu directly below your icon<\/li>\n<li>You will see the \u201cWho can see this post?\u201d options<\/li>\n<li>Select \u201cAnyone\u201d<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;]<a href=\"https:\/\/vimeo.com\/357870743\" target=\"_self\" data-hover-background-color=#00205b data-hover-border-color=#ffc70a data-hover-color=#ffffff  class=\"qbutton  icon_right\" style=\"color: #ffffff; border-color: #ffffff; border-width: 2px; background-color: #00205b;\">Show me how<\/a>[vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<h2>Show me how<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<strong>Suggested Sample Posts<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>General Events<\/strong><\/p>\n<p style=\"padding-left: 30px;\">I\u2019m counting down the days until [insert event title]! Who else will be there? [Tag friends using @insert their name] [insert event registration link]<strong>\u00a0#URalumni #connections<\/strong><\/p>\n<p style=\"padding-left: 30px;\">I just registered for [insert event title]! Have you? Register today [insert event registration link]\u00a0<strong>#URalumni #connections #meliora<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text]<\/p>\n<p><strong>Questions? Contact Sydney Burrows, Assistant Director of Digital Strategy and Engagement, at\u00a0<\/strong><a href=\"mailto:Sydney.burrows@rochester.edu\"><strong>Sydney.burrows@rochester.edu<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_image=&#8221;32286&#8243; padding_top=&#8221;175&#8243; padding_bottom=&#8221;175&#8243; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;center&#8221; background_color=&#8221;#ffc70a&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column_inner][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text] Social Media Toolkit [\/vc_column_text][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space image_repeat=&#8221;no-repeat&#8221;][vc_column_text] Volunteer Social Media Toolkit [\/vc_column_text][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221;&#8230;<\/p>\n","protected":false},"author":56,"featured_media":0,"parent":7876,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-37016","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/pages\/37016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/comments?post=37016"}],"version-history":[{"count":14,"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/pages\/37016\/revisions"}],"predecessor-version":[{"id":37186,"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/pages\/37016\/revisions\/37186"}],"up":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/pages\/7876"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/alumni\/wp-json\/wp\/v2\/media?parent=37016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}