Gallery/Store
2007
The Gallery Store at the Memorial Art Gallery, Rochester New York, posed an opportunity to blur the boundaries between art exhibition and commercial display.
The commercial aesthetic referenced here uses technology that supported fantasies of “the good life.” In these contexts the character of the fabricated components is borrowed from marketable design and their purpose is adopted from ‘art.’ The labels and price-tags frame the objects and spur scrutiny. The exhibition context – one on the margins of cultural and consumer institutions – encourages the viewer to consider relationships between form and function, the manufactured and the crafted, the unusual and the mundane.
