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Crowdfunding

Crowdfunding through USEED@Rochester

 

USEED is the University of Rochester's crowdfunding platform. Choosing to fundraising through USEED will benefit your donors by making their gift tax deductible, to the extent of the law, and they will be thanked by you as well as the University of Rochester. There are also a number of benefits you receive such as step by step support for you and your team in creation of your campaign page and learning philanthropic tips. Below are a few of the benefits for choosing USEED@Rochester as well as the expectations and requirements.

 

BENEFITS:

  • Reach a much broader audience than tabling in Wilson Commons
  • There are no upfront costs
  • A consultant to support you and your team 
  • Learn philanthropic practices
  • Have the support of Advancement and Alumni Relations

 

EXPECTATIONS AND REQUIREMENTS:

  • Student organization campaigns must have an account through the Students’ Associations Appropriation Committee (SAAC)
    • If they do not they can apply to have an account through SAAC
  • Student organization campaigns should have goals to develop or  expand their mission
  • Student organization campaigns have a 4% service fee (this is subsidized from a 9.9% service fee)
  • All campaigns which have a goal of more than $40,000 will need to meet with the Crowdfunding Director to review their application
  • All campaigns may petition to receive 100% of their campaign donations by filling out the “USEED Service Fee Petition Application
  • Student organization or student initiative campaigns who fundraise for a charitable organization outside of the University of Rochester will have the 9.9% service fee apply to their campaign
    • An example fundraising for the Red Cross because of a national disaster
    • Community Service Organizations raising money for their local charitable organization may submit a “USEED Service Fee Petition Application” in order to reduce or eliminate the 9.9% service fee

 

 To apply for a crowdfunding page visit here

The services provided by USEED meet the standards of the University of Rochester. The University highly recommends all online fundraising go through USEED. Using another platform is discouraged because

  • On average other platforms charge your donors a percentage
  • Other platforms charge a 7% or higher service fee
  • Proper accounting and donor stewardship is not recorded