{"id":16712,"date":"2023-11-14T11:58:14","date_gmt":"2023-11-14T16:58:14","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=16712"},"modified":"2026-07-13T10:16:37","modified_gmt":"2026-07-13T14:16:37","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/resources\/web-seo\/wordpress-theme\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":0,"parent":14392,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/one-column.php","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-16712","page","type-page","status-publish","hentry"],"acf":{"lead_in":"Rochester Core","display_title":"Social Media component","subtitle":"Explore documentation around Rochester Core's Social Media component.","call_to_action":"","hero_image_placement":"no_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules_above":[{"acf_fc_layout":"text","anchor":"","css_class":"mt-0 pt-0","title":"<h2>Overview<\/h2>","content":"The social component allows someone to quickly click to share content to Facebook, Twitter, or LinkedIn. If the website content lends itself well to spreading the word and sharing, this component is a nice enhancement and can be a good way to measure success. Watch the video and read the guide to learn how to best use the social media component.\r\n\r\n<strong>Topics on this page:<\/strong>\r\n<ol>\r\n \t<li><a href=\"#video\">How-to video<\/a><\/li>\r\n \t<li><a href=\"#options\">Social Media options<\/a><\/li>\r\n \t<li><a href=\"#example\">Example Social Media<\/a><\/li>\r\n<\/ol>","background_color":"#ffffff","width":"width-large"}],"sidebar":"show__sidebar","sidebar_feed":"menu_select","menu":"342","page_links":null,"sub_menu":"","content_modules":[{"acf_fc_layout":"text","anchor":"video","css_class":"","title":"<h2 style=\"text-align: center;\">1. How-to video: Social Media component<\/h2>","content":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"18 - Social media\" src=\"https:\/\/player.vimeo.com\/video\/1208512407?h=5b69514311&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\r\n<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","background_color":"#f4f4f4","width":"width-medium"},{"acf_fc_layout":"accordion_new","anchor_id":"options","classes":"","title":"<h2><strong>2. Social Media options<\/strong><\/h2>","description":"After selecting the Social Media component on any page that uses the Rochester Core plugin, you'll be presented with the following options to customize the display and enter content.","background":"plain","background_color":"#ffffff","style":"row_blank","expand":"yes","accordions":[{"acf_fc_layout":"accordion","accordion_title":"Share functionality","icon":"","row_content":"The main option for the search component lies within the \u201cshare functionality\u201d section. This option determines what will happen when users click on the social buttons.\r\n<ul>\r\n \t<li><strong>Social media share:<\/strong>\u00a0This option encourages users to share the current page on social media based on which social media platform they choose.<\/li>\r\n \t<li><strong>Social media follow:\u00a0<\/strong>This option takes the users to the designated social media page. It\u2019s useful\u00a0for encouraging users to follow on a specific social media. On the back end, if this option is chosen,\u00a0several social media fields will appear to add the\u00a0desired\u00a0social media pages to. Only social media links that are added will be shown on the front end.<\/li>\r\n<\/ul>","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Block title","icon":"","row_content":"A title for the social media area can be added to this field. This title should usually be used to encourage engagement with the social media buttons.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Block background color","icon":"","row_content":"The color behind the social media buttons can be chosen with the block background color options.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Social share icon color","icon":"","row_content":"The color of the various social media icons can be determined by the social share icon color.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Social icon hover color","icon":"","row_content":"The color that the icons will turn when hovered can be chosen under social icon hover color. It\u2019s important to remember to make sure that there is enough contrast between the color of the background, the icon color and hover color. The buttons should always be easy to see!","accordion_anchor":""}]},{"acf_fc_layout":"social","anchor":"example","css_class":"","function":"share","content":"<h2 style=\"text-align: center;\">3. Example Social Media<\/h2>","background_color":"#f4f4f4","social_color":"#252525","social_hover":"#283faf","blogger_input":"","bluesky_input":"","discord_input":"","email_input":"","facebook_input":"","insta_input":"","linkedin_input":"","mastodon_input":"","phone_input":"","rss_input":"","snapchat_input":"","threads_input":"","tiktok_input":"","twitter_input":"","youtube_input":""},{"acf_fc_layout":"social","anchor":"","css_class":"","function":"follow","content":"<h2 style=\"text-align: center;\">Example Social Media<\/h2>","background_color":"#00205b","social_color":"#FFFFFF","social_hover":"#ffc70a","blogger_input":"","bluesky_input":"","discord_input":"","email_input":"","facebook_input":"#","insta_input":"#","linkedin_input":"","mastodon_input":"","phone_input":"","rss_input":"","snapchat_input":"","threads_input":"","tiktok_input":"","twitter_input":"#","youtube_input":""},{"acf_fc_layout":"card_grid","anchor":"","css_class":"","title":"","description":"","background_color":"#f4f4f4","width":"width-medium","columns":"1","cards":[{"card_title":"<p class=\"u-card-title\">Rochester Core component documentation<\/p>","card_text":"Explore the other components available on the Rochester Core WordPress theme.","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"Logging in","url":"https:\/\/www.rochester.edu\/communications\/resources\/web-seo\/training\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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