{"id":22902,"date":"2024-08-27T11:14:19","date_gmt":"2024-08-27T15:14:19","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=22902"},"modified":"2024-08-27T11:31:32","modified_gmt":"2024-08-27T15:31:32","slug":"about","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/ai-committee\/about\/","title":{"rendered":"About"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":22852,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-22902","page","type-page","status-publish","hentry"],"acf":{"lead_in":"Marcom AI Committee","display_title":"","subtitle":"","call_to_action":"","hero_image_placement":"no_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"text","anchor":"","css_class":"","title":"","content":"The Marcom AI Committee brings together an <a href=\"https:\/\/www.rochester.edu\/communications\/ai-committee\/members\/\">institution-wide team of members <\/a>to explore how to ethically and safely integrate generative AI into our marketing, communications, and digital teams.","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"<h2>What is generative AI?<\/h2>","content":"Generative AI is a branch of artificial intelligence that can create text, images, audio, video, and code based on a data model that it has been trained on. A user provides a prompt, generally in the form of a text or voice input, and the model creates the output to try to satisfy that request.","background_color":"#f4f4f4","width":"width-medium"},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"<h2><strong>Mission and vision<\/strong><\/h2>","content":"The AI Marcom Committee is established to guide and support the ethical, safe, and effective adoption of generative artificial intelligence (AI) technologies within the University's marketing, communications, and digital teams. 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