{"id":31742,"date":"2025-10-02T19:31:12","date_gmt":"2025-10-02T23:31:12","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=31742"},"modified":"2025-10-02T19:31:12","modified_gmt":"2025-10-02T23:31:12","slug":"brand","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":32122,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-31742","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the refreshed University of Rochester brand | Marketing and Communications<\/title>\n<meta name=\"description\" content=\"Discover the refreshed University of Rochester brand. Rooted in research and fueled by creativity, our new brand reflects academic excellence, innovation, and the spirit of Ever Better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/communications\/brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing the refreshed University of Rochester brand | Marketing and Communications\" \/>\n<meta property=\"og:description\" content=\"Discover the refreshed University of Rochester brand. Rooted in research and fueled by creativity, our new brand reflects academic excellence, innovation, and the spirit of Ever Better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/communications\/brand\/\" \/>\n<meta property=\"og:site_name\" content=\"University Marketing and Communications\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1062\" \/>\n\t<meta property=\"og:image:height\" content=\"558\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/brand\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/brand\\\/\",\"name\":\"Introducing the refreshed University of Rochester brand | Marketing and Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/URochester-Link-Preview-Marcom-ImageRight.png\",\"datePublished\":\"2025-10-02T23:31:12+00:00\",\"description\":\"Discover the refreshed University of Rochester brand. Rooted in research and fueled by creativity, our new brand reflects academic excellence, innovation, and the spirit of Ever Better.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/URochester-Link-Preview-Marcom-ImageRight.png\",\"contentUrl\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/URochester-Link-Preview-Marcom-ImageRight.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#website\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\",\"name\":\"University Marketing and Communications\",\"description\":\"University of Rochester\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\",\"name\":\"University Marketing and Communications\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/university-communications.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/university-communications.jpg\",\"width\":1200,\"height\":630,\"caption\":\"University Marketing and Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing the refreshed University of Rochester brand | Marketing and Communications","description":"Discover the refreshed University of Rochester brand. Rooted in research and fueled by creativity, our new brand reflects academic excellence, innovation, and the spirit of Ever Better.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rochester.edu\/communications\/brand\/","og_locale":"en_US","og_type":"article","og_title":"Introducing the refreshed University of Rochester brand | Marketing and Communications","og_description":"Discover the refreshed University of Rochester brand. Rooted in research and fueled by creativity, our new brand reflects academic excellence, innovation, and the spirit of Ever Better.","og_url":"https:\/\/www.rochester.edu\/communications\/brand\/","og_site_name":"University Marketing and Communications","og_image":[{"url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png","width":1062,"height":558,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rochester.edu\/communications\/brand\/","url":"https:\/\/www.rochester.edu\/communications\/brand\/","name":"Introducing the refreshed University of Rochester brand | Marketing and Communications","isPartOf":{"@id":"https:\/\/www.rochester.edu\/communications\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rochester.edu\/communications\/brand\/#primaryimage"},"image":{"@id":"https:\/\/www.rochester.edu\/communications\/brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png","datePublished":"2025-10-02T23:31:12+00:00","description":"Discover the refreshed University of Rochester brand. Rooted in research and fueled by creativity, our new brand reflects academic excellence, innovation, and the spirit of Ever Better.","breadcrumb":{"@id":"https:\/\/www.rochester.edu\/communications\/brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rochester.edu\/communications\/brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rochester.edu\/communications\/brand\/#primaryimage","url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png","contentUrl":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.rochester.edu\/communications\/brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rochester.edu\/communications\/"},{"@type":"ListItem","position":2,"name":"Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.rochester.edu\/communications\/#website","url":"https:\/\/www.rochester.edu\/communications\/","name":"University Marketing and Communications","description":"University of Rochester","publisher":{"@id":"https:\/\/www.rochester.edu\/communications\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rochester.edu\/communications\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rochester.edu\/communications\/#organization","name":"University Marketing and Communications","url":"https:\/\/www.rochester.edu\/communications\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/logo\/image\/","url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2023\/03\/university-communications.jpg","contentUrl":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2023\/03\/university-communications.jpg","width":1200,"height":630,"caption":"University Marketing and Communications"},"image":{"@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/31742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/comments?post=31742"}],"version-history":[{"count":9,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/31742\/revisions"}],"predecessor-version":[{"id":32142,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/31742\/revisions\/32142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/media\/32122"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/media?parent=31742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}