{"id":31742,"date":"2025-10-02T19:31:12","date_gmt":"2025-10-02T23:31:12","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=31742"},"modified":"2025-10-02T19:31:12","modified_gmt":"2025-10-02T23:31:12","slug":"brand","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":32122,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-31742","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"lead_in":"Ever wonder. Ever better.","display_title":"Introducing the refreshed University of Rochester brand","subtitle":"","call_to_action":"","hero_image_placement":"full_image","hero_media":"video","hero_pattern_option":"","hero_video":31752,"hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"text","anchor":"","css_class":"pt-0 mb-0 pb-0","title":"","content":"<p class=\"u-text-lead\">As one of the world\u2019s leading research institutions, the University of Rochester is where boundless curiosity and creativity connect to ignite wonder in us all.<\/p>\r\n<p class=\"u-text-lead\">For the last 175 years, we\u2019ve fueled discoveries that make our lives\u2014and the future\u2014ever better. The world is always changing, so we\u2019re laser-focused on making sure our brand evolves right along with it.<\/p>","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"media_text_new","anchor":"","class":"","overline":"","title":"<h2 class=\"utopia-font\">A spark of wonder fueled us to think bigger.<\/h2>","content":"We\u2019re not changing who we are. We\u2019re simply clarifying our story and giving the University brand the attention it deserves in a modern, accessible way. Our refreshed brand provides a more cohesive and compelling representation of the rigorous education, groundbreaking research, lifesaving healthcare, world-class music, and profound global impact that have been our cornerstones for nearly two centuries.","cta":"","bg":"#ffc70a","type":"image","image":31762,"embed":"","video":"","layout":"left","animation":"animation-false"},{"acf_fc_layout":"testimonial","anchor":"","css_class":"mb-0","title":"","content":"","cta":"","bg_color":"#ffffff","style":"cards","items":[{"pull_quote":"Research shows that our audiences want URochester to stand out\u2014to tell our story boldly, authentically, and in a way that captures the imagination of our community, and the world. <strong>This is a defining moment for us to speak with one voice,<\/strong> lead with shared purpose, share our brand promise and highlight the people that make the University of Rochester so special.","attribution":"Page Hetzel, Vice President of Marketing and Communications","wrapping_link":"","image":31772,"layout":"left"}],"items_scroll":null},{"acf_fc_layout":"text","anchor":"","css_class":"mt-0 pt-0","title":"<p class=\"u-text-overline\">What we're evolving<\/p>\r\n\r\n<h2 class=\"utopia-font\">A look that matches up with our spirit<\/h2>","content":"We clarified our brand strategy, refreshed our brand promise \u2013 Ever wonder. Ever better.\u2013\u2013and enhanced our visual identity to make it more accessible, including our logos, colors, typography, and photography. We even gave our mascot Rocky a glow-up.\r\n\r\n<img class=\"aligncenter size-full wp-image-32082\" src=\"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester_Apps5.webp\" alt=\"University of Rochester's new branding campaign featuring modern logo and vibrant colors, promoting school spirit and identity.\" width=\"1200\" height=\"675\" \/>\r\n\r\n<img class=\"aligncenter size-full wp-image-32092\" src=\"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/EverWonderEverBetter_Airport-scaled.webp\" alt=\"Two posters at the University of Rochester display the phrases sparking a better future and shaping a better future.\" width=\"2560\" height=\"507\" \/>\r\n\r\n<img class=\"aligncenter size-full wp-image-32102\" src=\"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester_Apps8.webp\" alt=\"A collection of patches featuring the words University of Rochester in various designs and colors.\" width=\"1200\" height=\"675\" \/>\r\n\r\nThis is more than meets the eye. It\u2019s a symbol of our commitment to growth, discovery, academic excellence, and the bright future of all who wonder how to make the world ever better.\r\n\r\nWhether you\u2019re curious about what we\u2019re up to, or you\u2019d like to discover how to best bring our brand to life through messaging and design, <a href=\"https:\/\/brand.rochester.edu\/\">we have a new brand center to help guide you.<\/a>","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"media_text_new","anchor":"","class":"","overline":"Rooted in research","title":"<h2 class=\"utopia-font\">Discovery that moves our brand forward.<\/h2>","content":"As an R1 institution with an academic medical center, 3,000 researchers, the largest laser at any University anywhere, a high-profile business school, Nobel Prize, Pulitzer Prize, and Grammy Award-winning alumni, along with countless brilliant faculty members, <strong>we\u2019re all about data, insights, and creativity. <\/strong>In fact, those provided the roadmap for our brand evolution.\r\n\r\nMuch of this initiative, which took two years to complete, was spent doing research, analysis, and validation testing. Everything we created was based on authentic feedback and refashioned along the way when it needed to be.\r\n\r\nTo the hundreds of students, patients, faculty, staff, providers, friends of the University, thousands of alumni\u2014and to all those who didn\u2019t know much about us but spent the time to give us their ideas\u2014thank you for being an integral part of this.","cta":"","bg":"#ffc70a","type":"image","image":31792,"embed":"","video":"","layout":"right","animation":"animation-false"},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"<p class=\"u-text-overline\" style=\"text-align: center;\">Learn more<\/p>\r\n\r\n<h2 class=\"utopia-font\" style=\"text-align: center;\"><strong>Wondering what\u2019s next?<\/strong><\/h2>","content":"<p style=\"text-align: center;\">We\u2019re here to help. To connect with our marketing team, <a href=\"https:\/\/brand.rochester.edu\/contact\">contact us<\/a>.<\/p>\r\n<p style=\"text-align: center;\"><a class=\"button ghost-button--blue\" href=\"https:\/\/brand.rochester.edu\/\">Visit our brand center<\/a><\/p>","background_color":"#ffffff","width":"width-medium"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the refreshed University of Rochester brand | Marketing and Communications<\/title>\n<meta name=\"description\" content=\"Discover the refreshed University of Rochester brand. 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