{"id":35272,"date":"2026-08-21T13:33:45","date_gmt":"2026-08-21T17:33:45","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=35272"},"modified":"2026-08-21T14:25:10","modified_gmt":"2026-08-21T18:25:10","slug":"videography-photography","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/resources\/videography-photography\/","title":{"rendered":"Videography and photography"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":466,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-35272","page","type-page","status-publish","hentry"],"acf":{"lead_in":"","display_title":"","subtitle":"","call_to_action":"","hero_image_placement":"no_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"text","anchor":"","css_class":"title-line t-navy t-below pt-15","title":"

Capturing campus moments with confidence<\/h2>","content":"Review the guidance below to ensure your photos and video are compliant and on-brand. If you have any questions, contact our office<\/a> to discuss further.","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"accordion_new","anchor_id":"","classes":"","title":"

Media consent and release<\/h2>\r\n ","description":"In accordance with New York State law, all individuals who participate in photography\/videography used for purposes of promoting or marketing URochester must provide consent for the University\u2019s use of their image.","background":"decorative","background_color":"#ffffff","style":"row_blank","expand":"yes","accordions":[{"acf_fc_layout":"title","sub_heading":"Access consent forms"},{"acf_fc_layout":"accordion","accordion_title":"University consent form","icon":"","row_content":"If you're a member of the URochester community, you can utilize the University Marketing and Communications online consent form<\/a>. Submissions get filed in an internal database for our office.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Patients","icon":"","row_content":"Patients and individuals in health care settings (including University Health Services) must also sign a patient release (HIPAA) consent form. Please reach out to University Marketing and Communications<\/a> for access to the patient release forms.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Partners and external crews","icon":"","row_content":"In instances where other parties are responsible for tracking consent, you can contact University Marketing and Communications<\/a> for access to a printable release form.","accordion_anchor":""},{"acf_fc_layout":"title","sub_heading":"Consent dos and don'ts"},{"acf_fc_layout":"accordion","accordion_title":"When a release is required","icon":"","row_content":"A release<\/a> is generally required<\/strong> if the individual is:\r\n
    \r\n \t
  1. Recognizable or the primary focus of a photograph\/video\/audio<\/li>\r\n \t
  2. Recruited specifically to serve as a model.<\/li>\r\n \t
  3. Depicted in a setting associated with an expectation of privacy.<\/li>\r\n \t
  4. A minor (anyone under the age of 18). It is important to obtain a release signed by the minor's parent\/legal guardian.<\/li>\r\n<\/ol>","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"When a release is NOT required","icon":"","row_content":"A release is generally not required<\/strong> if the individual is:\r\n
      \r\n \t
    1. Photographed\/recorded in a public space or at public events.\r\nThese are considered \"campus scene\" photos such as wide\r\nshots of campus life, sporting events, commencements, etc.<\/li>\r\n \t
    2. Not recognizable in a non-public environment, such as a silhouette, posterior\/dorsal view, or out-of-focus view.<\/li>\r\n \t
    3. Not prominently displayed in the photo, film, or recording.<\/li>\r\n \t
    4. Consent is not required if the individual\u2019s presence in the media is isolated or fleeting and incidental. For example, in photography or videography of large group or community events, such as Meliora Weekend, an orchestra performance, Commencement, or Match Day.<\/li>\r\n<\/ol>","accordion_anchor":""}]},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"

      Location<\/h2>","content":"Be aware of some locations on campus where photography or videography is not permitted unless specifically authorized.\r\n\r\nExamples include: <\/strong>\r\n