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March 29, 2010

United Way campaign in final weeks

George Eastman wearing United Way shirt
George Eastman was a major supporter of the early
United Way campaigns.

The University is on its way to meeting the $1.3 million goal for this year’s United Way campaign. As of March 24, the University community had raised $757,000–nearly 60 percent of the goal. Campaign organizers are asking faculty and staff to Live United by pledging their support for United Way and helping address some of the Rochester area’s most pressing needs.

United Way’s focus this year is on impacting five strategic community priorities: early childhood, school age youth, aging, crisis services, and d1isability services. Full details on these “Blueprints for Change” are available on United Way’s Web site,

Partnering with other community organizations, University researchers and clinicians have an active role in some of the evidence-based programs responding to the Early Childhood Blueprint for Change.

The Building Healthy Children program offers patients randomly assigned to the intervention group an outreach worker to assist with basic life needs and access to recommended health care; a Parents as Teachers home visitor to offer parenting education; interpersonal psychotherapy for treatment of depression; in-home child-parent psychotherapy to strengthen parent-child relationships; job readiness; and social work services for crisis intervention, counseling, and referral. All services are integrated with the delivery of preventive care offered through the Golisano Children’s Hospital at Strong pediatric clinic. In addition to the United Way, this collaboration includes Mt. Hope Family Center, the Medical Center’s Departments of Pediatrics and Social Work, Society for the Protection and Care of Children, and the Monroe County Department of Human Services.

Mt. Hope Family Center, in partnership with five preventive agencies, the United Way, and the Monroe County Department of Human Services, have teamed up to deliver the Incredible Years parenting groups to the Rochester area. The program has been demonstrated to be effective in improving parenting skills and children’s behavior.

Through a new local initiative called Behavioral and Social Interventions for Children (BASIC), an integrated set of six evidence-based programs are being delivered at seven accredited child care centers in Rochester serving primarily low-income, urban preschool children and their parents. When used together at each center, these programs will prevent young children from developing challenging behaviors and treat those children who have already developed such behaviors. These services are being delivered through a collaboration of Mt. Hope Family Center, the Children’s Institute, the Early Childhood Development Initiative, the Early Childhood Education Quality Council, and Monroe Community College, with sponsorship from the United Way.

The United Way is looking for support for these programs and the hundreds of other initiatives aimed at tackling Rochester’s most pressing needs. Give to the University’s campaign by making an ePledge through the HRMS system. For those who prefer paper pledging, it is still available. Go to and choose “Make Your Pledge” and then “Pledge Form” to print a copy. Mail the completed form to the United Way Office, Box UWAY.


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