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January 19, 2011

United Way 2011 campaign goal set for $1.3 million

A special section in this issue of Currents recognizes the generosity of University donors who gave to the campaign last year to support the United Way’s mission of addressing the area’s most pressing social needs. The United Way also thanks the anonymous donors who are not listed and the many volunteers who help with the campaign. The University, together with affiliated campaigns at Highland Hospital, the Highlands at Brighton and Pittsford, and Visiting Nurse Service raised more than $1.3 million in last year’s United Way campaign.

The University’s challenge for the upcoming year: Raise $1.3 million to support initiatives crucial to the Rochester community.

This year’s campaign  focuses on raising funds for the United Way Community Fund, which supports evidence-based initiatives to reduce violence, improve high school graduation rates, support aging adults and adults with disabilities, and support services that help individuals and families in crisis. While giving to the community fund is encouraged, as in the past, donations may also be designated for a specific organization or initiative.

Look for more information on this year’s campaign in the coming months in @Rochester and Currents.

You don’t have to wait for the official campaign to start in March to make your commitment to the greater Rochester community through United Way. Look for opportunities to start online pledging on Feb. 14 through HRMS. Paper forms are also  available through the University’s United Way Web site,, or by calling the University’s United Way Office.

You also can become a continuous pledge donor and roll over your 2010 campaign pledge to the 2011 campaign. Contact the United Way office at 224-2871.

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