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February 17, 2015

‘Anything is possible when we’re United’

graphic showing cycle of poverty

The United Way has a long tradition of helping those who need it most in the Rochester community.

The University, together with affiliated campaigns at Highland Hospital, the Highlands at Brighton and Pittsford, and Visiting Nurse Service raised more than $1.4 million in last year’s United Way campaign.

This year’s challenge: raise at least $1.4 million to support the initiatives crucial to the Rochester community. The University’s 2015 early-pledge campaign is under way; the official campaign kick off is Thursday, March 5.

“The University takes pride in its long history as a caring community employer,” says Colleen McCarthy, director of the University’s campaign. “We are proud that our faculty, alumni, staff, and students are deeply involved in service and giving to a community we all love. It takes the whole community working together. Making a contribution to the United Way is an important way to further demonstrate the University’s commitment to positively impacting people’s lives.”

One of the simplest ways to help the United Way address the community’s needs is to give to the community fund, McCarthy says. The community fund addresses Rochester’s most critical challenges by supporting proven programs that target what the community needs now—making childhood more enriching, students more successful, old age more of a golden age, disabilities less debilitating, and crises less frightening.

Giving and Receiving

United Way logo

As the University’s 2015 United Way campaign works to reach its $1.4 million goal, many University-affiliated programs continue to benefit from last year’s fundraising.

University-affiliated programs are set to receive more than $1.8 million from the 2014 campaign.

Programs include:

Visiting Nurse Service: $721,920

Building Healthy Children: $500,000

Children’s Institute: $236,500

Baby Love/Strong: $166, 211

Horizons at Warner: $31,473

Individual designations will support:

Strong Memorial Hospital: $57,950

Golisano Children’s Hospital: $100,382

Highland Hospital: $16,502

Highlands Living Center: $10,067

Highlands @ Brighton: $50

In addition to the community fund, donors may also designate contributions to one or more agencies that United Way supports.

Ready to give? The ePledge system, www.rochester.edu/unitedway/epledge.html, a confidential online donation tool, is available to University faculty and staff. Paper pledge forms also can be downloaded from the University’s United Way website, www.rochester.edu/unitedway.

Pledge before March 6 and you’ll be eligible for prize drawings for several items—an Apple iPad mini, gift cards to Wegmans and several other local businesses; a spa treatment at Delmonte Spa, movie passes, and more.

You’ll also be invited to the campaign kickoff breakfast, set for 8:15 a.m. Thursday, March 5, in Flaum Atrium at the School of Medicine and Dentistry. Send an email to uwco@hr.rochester.edu to RSVP. (Note: Continuous pledge donors are also considered “early” donors and, therefore, are welcome to RSVP for the free kickoff breakfast and are automatically included in the prize drawing.)

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