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March 02, 2016

University seeks to raise $1.5 million for United Way

The annual workplace giving campaign kicks off March 4

United Way logo 

Give early

Continuous and early-pledge donors will be entered into a drawing for prizes, including a Fitbit, a $100 Wegmans gift card, and a complimentary night at the Hilton Garden Inn. They will also be invited to a campaign kick-off breakfast with University President and CEO Joel Seligman and Fran Weisberg ’75, the new president and CEO of the United Way of Greater Rochester, which will be held at 8:15 a.m. Friday, March 4, in the Flaum Atrium. Early pledging continues through 5 p.m. Friday, March 4.

United Way–funded programs make a difference

Five University-sponsored programs receive investments from the United Way Community Fund and make a difference in the community. Through Community Fund and designated investments, the University received more than $1.7 million from the 2015 United Way campaign.

Community Fund
  • Building Healthy Children: A collaborative of Mt. Hope Family Center and Strong Social Work Division with Strong Pediatrics, Highland Family Medicine, Anthony Jordan Health Center, and Rochester General Hospital $500,000
  • Baby Love/Strong: Parents as Teachers Right from the Start program: a collaborative of Baby Love and Family Resource Centers of Hillside $154,575
  • Children’s Institute: Primary Project; Behavioral Consultation $219,945
    Horizons at Warner: Summer LEAP $29,270
  • Visiting Nurse Service: Meals on Wheels; Nurse Family Partnership $671,385
  • Strong Memorial Hospital: Flaum Eye Institute; Neonatal; Eastman Institute for Oral Health; Wilmot Cancer Center $56,617
    Golisano Children’s Hospital $107,531
  • Highlands Living Center $4,683
  • Highland Hospital $14,056
  • Highlands at Brighton $609

Source: University’s United Way Campaign Office.

The University’s 2016 United Way campaign starts this month, with a goal of raising $1.5 million for the Rochester community.

Rochester faces difficult challenges: poverty, hunger, homelessness, struggling students, and an aging population that needs assistance. The United Way’s mission is  to aid those in need by supporting evidence-based programs that provide measurable results. It spearheads efforts such as the Rochester-Monroe Anti-Poverty Initiative that will help the whole community.

“This is a unique moment in time, when the entire community and its resources are focused on addressing poverty,” says Colleen McCarthy, director of the University’s United Way campaign. “Harnessing that energy to realize long-lasting change is the biggest challenge—and opportunity—on the horizon. And as the largest employer in the region, the University has a special commitment to ensuring our community thrives. We have an important role to play—one that we take very seriously.”

In a message on the campaign website, President and CEO Joel Seligman writes: “My recent engagement with the Upstate Revitalization Initiative and the Rochester-Monroe Anti-Poverty Initiative provided direct examples of the many significant needs of our neighbors, including challenges created by childhood poverty, access to education and adequate jobs training, to name only a few. The United Way is making a difference in these areas—and in many others.”

The University received $1.7 million from last year’s United Way campaign, including more than $300,000 for the Nurse-Family Partnership. The partnership, an evidence-based home visitation program that was started at the University, improves the health, well-being, and self-sufficiency of low-income first-time parents and their children. Backed by more than 20 years of research, the program has been shown to lead to reductions in child abuse and neglect, the number of subsequent pregnancies, and child mental health problems as well as a lower reliance on public welfare.

To learn more about the campaign and to make a pledge, visit

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